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Better work, information as desired: We give you the information you really need and are committed to a better and more ecological working environment. When Book Publisher Best of HR – Berufebilder.de® with Unique Book Concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. Publisher Simone Janson also heads the Institute Berufebilder Yourweb, which awards scholarships and belongs to one of the top 10 female German bloggers, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia .

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Text comes from the book: "Time. Power. Money: The Secrets of Success for Productive Entrepreneurs ”(2013), published by BusinessVillage Verlag, reprinted with the kind permission of the publisher.

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62Martin Geiger is a productivity expert, keynote speaker, lecturer and coach. In 2003 he founded a license system for coaching by telephone with the training as a life coach according to Martin Geiger. In 2007 the European Coaching Alliance voted him Coach of the Year. Today the speaker is in demand as a proven expert for increasing personal and corporate productivity and strategies of time management 3.0. More information at www.erfalt-als-coach.de All texts by Martin Geiger.

Positioning for coaches & consultants: 10 marketing tips for a small budget

A good advisor should be craft understand - that is, so to speak, his minimum requirement. But the right marketing is just as important. And that depends on the right positioning. 10 tips how to do it better.
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Why do coaches and consultants have to position themselves?

A sense of empathy, patience, a quick apprehension or experience and expertise are undoubtedly skills to become a good coach. But not all, the Coachen, deserve it really well. Because your success depends decisively on how well you market yourself.

Now you will say marketing is expensive. But the most amazing marketing measures are in vain if you are not positioned correctly with the right USP. And developing this strategy is first the result of thinking, trying out, gaining experience. 10 Tips on how to do this.

10 tips for positioning and marketing of coaches and consultants

  1. Create a Unique Selling Position: Your unique marketing statement (USP) should be briefly presented within 30 seconds and tell people what you are doing and what makes them unique. Your unique marketing message should always offer a benefit.
  2. Do what you say: That sounds simple, but obviously it's not a matter of course, because in the age of social media, liability is a great asset. Recently I searched for service providers via Xing. This brought me five reactions. Although I specifically asked for me per eMail I received four of them through Xing News. Of these three in turn announced a telephone contact, of which exactly one of these projects also implemented in a timely manner. Conclusion: You are already leaving 80% of your competitors behind by the fact that you are doing what you say!
  3. Create free content: These are subject-related contributions or information brochures that provide the reader with useful information on your subject area. In this, you document above all professional expertise, but you mention your achievements only casually. You can upload such workouts on your website or offer specialist portals for setting up. As good contributions to the social web are passed on freely, you as a professional quickly get into the conversation - and thus also to inquiries and orders
  4. Thank your customers: In the USA I read this on a sign in the waiting room in a doctor's practice: "We would like to thank the following patients for recommending us: ..." The people waiting were very interested. And quite a few would have wished to stand there one day. I can do something similar here on a coach's website imagine.
  5. Design Referral Partnerships: Find out who might be able to refer their clients, friends, or contacts to you. Find people you believe in so that you can do the same for them in reverse. For example, your banker, accountant, or tax advisor might refer a business founder to you among their clients so that you can help them Objective to keep an eye on while his business starts to grow. Conversely, you can refer some of your clients to the banker, accountant, or tax advisor accordingly to make their money work better. In this way, everyone involved benefits.
  6. Send postcards with helpful tips: Social networks, blogs, press releases - all well and good. But often quite impersonal. How about this: Have postcards printed with useful tips that go well with your work. You hand them over with a smile that is so charming that hardly anyone does say no can. If you unpack the cards later, they can be used as conversation pieces or as a small gift to pass on. On the back there is of course a corresponding note stating who these originate from.
  7. Speak to regional associations: Lecturing is a great way to get recognition and yourself Respect To provide. The Rotarians, the Chamber of Commerce, the Chamber of Commerce, the Marketing or Lions Club are always looking for suitable speakers for your meetings. Pick a topic that your passion recursspiegelt and that directly with yours Coaching-Activity related. Afterward, don't forget to hand out handouts that include your phone number, email address, and website so that your audience can get in touch with you afterwards. Remember that first impressions are very important. I therefore recommend that you develop your speaking skills accordingly.
  8.  Make an audio interview: Take a good microphone and have a good-voice friend interview you about coaching with you. Prepare a list of questions for the interviewer, preferably from the point of view of your potential clients. Then cut the tape or CD together, mix some music, duplicate the whole thing, and you're done with an informative audio CD that you can either give, send, or download to your prospects!
  9. Create a promotional pack: High-quality advertising material, which you can give to prospective customers or email, is part of self-marketing. The contents of your promotion pack should include the following in whole or in part: your photo, coachingItems from you, press articles about you, a flyer or a short brochure, frequently asked questions and answers, your vision or mission statement, references and voices of your clients, an answer form and everything that will get the prospective customers to know you better and show them how You can help them.
  10. Hire a coach: This sounds like once again, but on closer inspection it makes sense. Make sure you are accompanied by a great coach on your way to become a great coach. Your prospect of success will increase significantly. Why tackle a big goal alone? Your coach will help you see your next step, maintain your concentration, bring you back to the right path, if necessary, and celebrate success with you. Just like you will do this in the future with your numerous clients!

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One answer to "Positioning for coaches & consultants: 10 marketing tips for a small budget"

  1. Job college says:

    Positioning for coaches & consultants: 10 marketing tips for a small budget from Martin Geiger - Recommended contribution 37JH3EjfT3 - Recommended contribution WkiLaIFB0X

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