Employer branding for women?
Thanks to Anke Domscheit-Berg, who tweeted the photos, I became aware of two personnel marketing campaigns by Bosch and Accenture. The two Company specifically targeted for female applicants seem attractive - and not only with the shoe paragraphs but also so:
From the basic idea it is certainly well meant to address women. Dear business, as women, we thank you for it! It's only a pity that they are not being promoted with their professional competencies, but with stupid female stereotypes.
Unfortunately, the company has to be under the impression that it is only superficially advertise women because it looks so politically correct, just good for employer branding is.
True emancipation shows up in the bathroom!
The reality behind it probably looks like in the management day, in the 49. Stock of the Commerzbank headquarters in Frankfurt am Main:
The men's room offers a magnificent view over Frankfurt, for which the Commerzbank is notorious. The ladies room did not offer the same view, even if that would have been structurally possible (and before anyone asks: yes I was there myself ... but that's another story ...)
Women: Still with shoes and salad bowls?
Certainly, the saying of Bosch, looking for women who want higher than 7 cm, ironically funny, I do not want to deny that. I just do not like the thinking behind it: Obviously the women are supposed to be picked up where they are supposed to be - salad bowls and shoes.
Incidentally, I exaggerate deliberately: Of course, the second object is just a glass bowl, on which stylishly a pink card emblazoned. The association with a salad bowl, also because of the green content, could not be more unfortunate and somehow reminds of "kitchen" and "design" but not of career.
The question that arises then:
- What do you trust the women then?
- And my question to you: How do you see that?
Update: By the way, Spiegel Online is on the 06. June 2011 matching my headline: "Careers Are Made When Peeing". Well then we know now.
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