Personal marketing - when companies specifically target women: Salad bowls, shoes and true emancipation in the bathroom


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Women who make a career - this is probably somehow "in" since the discussion about the women's quota. Diverse thought Company and now targeting women. However, the way they do that shows one thing: the old stereotypes and thus the barriers in the minds are far from over. When it comes to emancipation, it really shows up in the bathroom! Personal marketing - when companies specifically target women: Salad bowls, shoes and true emancipation on the toilet

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Here writes for you: Simone Janson is a publisher, German Top20 blogger and HR communication consultant. Profile

Employer branding for women?

Overview

Thanks to Anke Domscheit-Berg, who tweeted the photos, I became aware of two personnel marketing campaigns by Bosch and Accenture. The two Company specifically targeted for female applicants seem attractive - and not only with the shoe paragraphs but also so:

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From the basic idea it is certainly well meant to address women. Dear business, as women, we thank you for it! It's only a pity that they are not being promoted with their professional competencies, but with stupid female stereotypes.

Unfortunately, the company has to be under the impression that it is only superficially advertise women because it looks so politically correct, just good for employer branding is.

True emancipation shows up in the bathroom!

Overview

The reality behind it probably looks like in the management day, in the 49. Stock of the Commerzbank headquarters in Frankfurt am Main:

The men's room offers a magnificent view over Frankfurt, for which the Commerzbank is notorious. The ladies room did not offer the same view, even if that would have been structurally possible (and before anyone asks: yes I was there myself ... but that's another story ...)

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Women: Still with shoes and salad bowls?

Overview

Certainly, the saying of Bosch, looking for women who want higher than 7 cm, ironically funny, I do not want to deny that. I just do not like the thinking behind it: Obviously the women are supposed to be picked up where they are supposed to be - salad bowls and shoes.

Incidentally, I exaggerate deliberately: Of course, the second object is just a glass bowl, on which stylishly a pink card emblazoned. The association with a salad bowl, also because of the green content, could not be more unfortunate and somehow reminds of "kitchen" and "design" but not of career.

2 questions

Overview

The question that arises then:

  • What do you trust the women then?
  • And my question to you: How do you see that?

Update: By the way, Spiegel Online is on the 06. June 2011 matching my headline: "Careers Are Made When Peeing". Well then we know now.

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  1. Andreas Zimmer

    Exciting discussion on #Diversity & EB - when companies specifically target women: RT @ SimoneJanson

  2. Christopher Funk

    RT @SimoneJanson: True emancipation RT @KEAL_Berlin: "#Carrying is done while peeing"

  3. Simone Janson

    Say yes, true emancipation on d.Klo;) RT @ KEAL_Berlin: "Careers are made while peeing"

  4. Ruth Conter-Mannweil

    RT @CorneliaTopf: This speech will not be effective in the long run .. ... - Very interesting!4VWw9

  5. Tanja Handl

    Well, for me, high heels are not part of my zest for life ... I have to agree with Mrs. Janson - the cliché speaks from these subjects. How often, for example, in nursing professions for men advertised - with a Porsche or a lightly dressed woman? Not at all? Yes, because it would be wrong. And that's exactly what high heels and pink slacks are ...

  6. Simone Janson

    Dear Mrs. Pot,
    of course the tipping on salad bowls, shoes and the toilet also serves the marketing of the contribution. But you are right: you can of course also sit back and look at the matter, also with the toilet, süffisant-sovereign. Thanks for this advice!

  7. Monika Paitl

    Shoes are important, but not at this point. - Very interesting!4VWUs

  8. Dr. Cornelia Topf

    The view from the men's room of the Commerzbank in Frankfurt - in fact gigantic. The fact that the ladies' room - which I know not personally - is different, I can not recognize the best will as discrimination or misogyny, that falls short.
    Sacrificial roll differently.
    More interesting is the question of the actual background of this difference. Then woman can be 1. amuse and 2. also learn what.
    When the gentlemen stand in front of the urinal, they peed on their former competitor, the Dresdner Bank down - has now done.
    And they were so proud of that, that they showed it to female visitors. That's how it works! Is not that nice?
    From this perspective, I have no problem with high heels and salad bowl. That's 1. In many women part of their identity and zest for life, we treat ourselves to our now undisputed expertise casual and 2. is there with the odds the same: Not: "Can you do something or are you quota" or rather both as well.

    Dr. Cornelia Topf

  9. Monika Paitl

    RT @CorneliaTopf: This speech will not be effective in the long run .. ... - Very interesting!4VWw9

  10. Cornelia Topf

    This speech will not be effective in the long run .. ... - Very interesting!4VWw9

  11. Sandra Rehberger

    True emancipation shows up on the toilet ..? RT @SimoneJanson When companies specifically target (want to) women:

  12. Alma Mater

    RT @SimoneJanson: Personnel marketing - when companies specifically target women:

  13. Holger Froese

    Personal marketing - when companies target women: salad bowls, shoes & true emanzi #business
    Commented on Twitter

  14. Talentory

    RT @ KEAL_Berlin: dear bosch company - I say nothing about it (speaks for itself;)

  15. KEAL

    dear bosch company - I do not say anything (speaks for itself;)

  16. Simone Janson

    @N_newcruiting @war_for_talents @JobAgentin the bad thing is that so far only women are crying

  17. Competencepartner

    Personal marketing - when companies specifically target women: Salad bowls, shoes ...

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