{Press} Measuring the success of content marketing: Best of HR – Berufebilder.de® as Best Practice in Medianet


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In the Austrian marketing magazine Medianet last Friday, a contribution by our author appeared Anne Schüller, the Best of HR – Berufebilder.de® named as a successful best practice example for measuring the success of content marketing strategies.

content marketing messung_anne-Schueller

Here writes for you:

 

Simone Janson Simone JansonSimone Janson is publisherGerman Top20 blogger and Consultant for HR communication.

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11.000 reader in 3 days

Last year our contribution stimulated New Leadership in Global Businesses: Bye Employee Talks! by Roswitha A. van der Markt in the net to strong discussions: Within 3 days it was called over 11.000 times.

It turned out that the subject of employee discussions obviously moved the minds. Here I have the reasons for the great interest in the subject Contribution together with statistics ausführlich dargelegt.

Success recipe: content marketing in connection with social media

And there is also a second reason for this: content marketing can be a very successful tool, especially if the corresponding contribution is also divided into absolutely appropriate networks.

In this case, Xing News was the key point of interest, which led to a high increase in the general interest in our contribution. Followed Best of HR – Berufebilder.de® meanwhile one yourself Xing news page.

Contribution in the current issue of Medianet

Anne Schüller has now published this topic for her on Friday Article picked up again in the print edition of Medianet. Your basic thesis is:

Instead of attacking advertisers with advertisements, you should use inbound marketing and lead management.

In her article, she deals with the decoy principle of content marketing: It is about useful or entertaining content, for example in the form of eBooks or magazine contributions targeted for lead generation.

Successes of content marketing

Anne Schüller mentions the above mentioned contribution as an example Best of HR – Berufebilder.de®, This is how you write:

Useful things can take the form of knowledge such as checklists, user tips, free eBooks and so on. Such content is often disseminated in the professional environment. So reported the career blog Best of HR – Berufebilder.de® Middle 2015 that a post from top level coach Roswitha van der Markt on employee conversations in the first three days alone had 11.000 page views. In this way, one wins targeted new customers in the favored target groups. Prerequisite is that - with justified exceptions - the documents offered are free for the user.

Please do not expect too much!

In the further course of her contribution, Schüller analyzes the importance of trust and a reliable source for the success of a successful placement. Your conclusion would be mine:

Despite all the euphoria, many online measurements are theoretical constructs and measure the true happenings only incomplete. Because a customer's journey through the content world of a provider can only be partially understood.


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  1. Anne M. Schüller

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  2. KickOff GrowthHackng

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  3. Monika B. Paitl

    RT @SimoneJanson: Success measurement of content marketing: BERUFEBILDER as best practice in Medianet - - Highly recommended BikMIYOwyV

  4. Competencepartner

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