Success measurement of content marketing: Best of HR – Berufebilder.de® as Best Practice in Medianet


Work well, plant 500 trees! About us make the Working World more Human and Ecological, so we donate Revenue for Certified Afforestation. As Publisher Best of HR - Berufebilder .de® you can unique Book Concept, on Demand eCourses and News Service we share 15 years of Experience with our Customers (Samsung, Otto, State Institutions). By the Top 20-Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .
Copyright: Artwork created by Simone Janson | Best of HR Berufebilder.de®

In the Austrian marketing magazine Medianet last Friday, a contribution by our author appeared Anne Schüller, the Best of HR – Berufebilder.de® named as a successful best practice example for measuring the success of content marketing strategies.

content marketing messung_anne-Schueller

Here writes for you:

Simone Janson Simone JansonSimone Janson is publisher, German Top20 blogger and Consultant for HR communication.

Profile

11.000 reader in 3 days

Last year our contribution stimulated New Leadership in Global Businesses: Bye Employee Talks! by Roswitha A. van der Markt in the net to strong discussions: Within 3 days it was called over 11.000 times.

It turned out that the subject of employee discussions obviously moved the minds. Here I have the reasons for the great interest in the subject Contribution together with statistics ausführlich dargelegt.

Success recipe: content marketing in connection with social media

And there is also a second reason for this: content marketing can be a very successful tool, especially if the corresponding contribution is also divided into absolutely appropriate networks.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

In this case, Xing News was the key point of interest, which led to a high increase in the general interest in our contribution. Followed Best of HR – Berufebilder.de® meanwhile one yourself Xing news page.

Contribution in the current issue of Medianet

Anne Schüller has now published this topic for her on Friday Article picked up again in the print edition of Medianet. Your basic thesis is:

Instead of attacking advertisers with advertisements, you should use inbound marketing and lead management.

In her article, she deals with the decoy principle of content marketing: It is about useful or entertaining content, for example in the form of eBooks or magazine contributions targeted for lead generation.

Successes of content marketing

Anne Schüller mentions the above mentioned contribution as an example Best of HR – Berufebilder.de®, This is how you write:

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

Useful things can take the form of knowledge such as checklists, user tips, free eBooks and so on. Such content is often disseminated in the professional environment. So reported the career blog Best of HR – Berufebilder.de® Middle 2015 that a post from top level coach Roswitha van der Markt on employee conversations in the first three days alone had 11.000 page views. In this way, one wins targeted new customers in the favored target groups. Prerequisite is that - with justified exceptions - the documents offered are free for the user.

Please do not expect too much!

In the further course of her contribution, Schüller analyzes the importance of trust and a reliable source for the success of a successful placement. Your conclusion would be mine:

Despite all the euphoria, many online measurements are theoretical constructs and measure the true happenings only incomplete. Because a customer's journey through the content world of a provider can only be partially understood.


More knowledge - PDF download, eCourse on demand or personal advice


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,99 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

19,99 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

179,99 Book now



You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Data protection declaration / Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  1. Anne M. Schüller

    Instead of invading advertisers with advertisements, you should be able to find them better via inbound marketing. - Highly recommended 1jfxAtEfx9

  2. KickOff GrowthHackng

    Success Measurement of Content Marketing: PROFESSIONAL PICTURES as Best ... - Berufebilder(blog) - - Highly recommended SeXao0xYdT

  3. Monika B. Paitl

    RT @SimoneJanson: Success Measurement of Content Marketing: PROFESSIONAL IMAGES as Best Practice in Medianet - - Highly recommended BikMIYOwyV

  4. Competencepartner

    Success Measurement of Content Marketing: PROFESSIONAL PICTURES as Best Practice in Medianet of ... - Highly recommended KlcBs1bmYq #Profession #Development

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.