15 Tips for the perfect presentation: Stage fright away, arguments!

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We recently learned from Gerriet Danz that a powerpoint presentation in particular can quickly become a power joint. Namely, if it is presented badly. But even excessive stage fright is more annoying? But what can you do about it? presentation

Here writes for you:


Simone Janson Simone JansonSimone Janson is publisherGerman Top20 blogger and Consultant for HR communication.


Powerpoint: routine in the dark

Danz criticizes in his contribution not quite wrongly that Powerpoint presentations are often presented without real emotional participation, and usually downplayed routinely in the dark:

Perhaps it is because every day around 30 millions of slide presentations are held around the world. You remember? These are those lectures where one sits in the dark, the speaker stands somewhere at the side - in the shadow of his own presentation. There, he often reads what is already on the wall already read. One does not perceive people at the front and prefer to dream of the last beach holiday.

Presentations behind the shield

It sounds like every speaker disregards his audience on principle and on purpose. The problems with free speaking are often elsewhere: Many people find it a real burden to have to speak in front of an audience.

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Perhaps they cling so slavishly to Powerpoint, in order to overcome the unloved lecture by means of guilt without major injuries. And who would blame them?

Free speech and presentation - does that have to be?

The question arises: must speeches and presentations ever be? The answer is yes. Because they help to get professional. Unfortunately. Those who can pre-empt publicly remain in the memory of their superiors and colleagues, thus improving their career chances.

Allegedly it comes in the job only to ten percent on the performance. The degree of recognition of an employee in the Company is six times as important. And presentations, such as at meetings, conferences and events, are just a good way to create that visibility.

Do gossipers have the better cards?

So chatters have the better cards? Not at all. Because at the end of the day it is important that the speaker convince his audience with good arguments. This is the only way to leave a lasting impression on the company and show that one can count on it.

And this is exactly where the more shy, analytically thinking people have the nose in front: They usually do not just talk about it, but prepare themselves for the presentation.

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Good arguments count

After all, the goal of a successful presentation should be to convey your own content and positions so convincingly that the listeners understand and accept them. This is much more than throwing a few slides on the wall or reciting a memorized speech.

Therefore, it is important to make a conclusive argument: It is important to research the facts of the subject exactly and to have a real hand during the lecture. The argumentation itself should follow a clear line: one should consider in preparation what the core statement is and make this the guiding principle of the lecture, which runs through all arguments as a common thread.

Away with perfectionism!

However, with all preparation, you should not forget the factor audience: This starts with the entrance: It should be as interesting as possible and tie the listeners from the beginning, so that they follow the lecture attentively. And not infrequently, there are listeners who interfere with the lecture with interferences or queries, or similar unforeseen events.

However, anyone who tries perfectionistly to prepare for all eventualities, only makes himself crazy. Because nobody can foresee what the audience wants to know. Those who still try to get into a defensive posture for fear of criticism from the outset - not a good prerequisite for a self-confident appearance. Well-proportioned spontaneity and small mistakes make even sympathetic.

15 Tips for preparing your presentation

A well-prepared presentation is already half-finished. Therefore, start with the preparation in time, so that you do not get in time. We will show you what is important.

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  1. Properly structured, is half won: They should not first compose the structure of the subject in their lecture, but instead have to think about a logical structure of their arguments.
  2. Use Headlines: If you are well versed in the topic, write meaningful keywords on index cards - these will ensure that you do not forget anything. Or make a note of the most important headlines on a headline sheet to keep track.
  3. Use full text: If you are not familiar with the topic, write the full text for the presentation. Then read it so often that a glance at the beginning of the sentence is sufficient to have the subject in mind. But avoid reading it from the script.
  4. Order is half the battle: Arrange your documents, then is also order in your head. Do not just quote quotations, but write them verbatim in your redeman's script or on the cards - so you avoid hectic swearing on the table.
  5. The optimal entry: The best way to set up is to greet the participants first: Then make a brief statement in a subordinate clause to clarify what qualifies you for the argument, such as: “As the head of accounting, I have a good overview ...” Then outline the focus of your argument, but without to betray too much.
  6. No public spaces: During the entire presentation, do without banalities and general places like "We came here to ...". Your listeners already know that and therefore they are bored.
  7. Go from your listeners: If you want to convince your audience: Emphasize which benefits, also emotionally, the others have of your idea. Explain why this idea is something really new and will improve the work of everyone. Always formulate positively.
  8. Facts, facts, facts: Good arguments must be underpinned by facts. For this reason, you should first check the Internet, books and trade journals on the subject. Important: Consider your arguments well. If you hold lectures more often, you should get an information archive.
  9. Argue emotionally: Facts are important, but you are more likely to reach your audience through emotional arguments and examples. Therefore let your own experiences flow into the lecture: Record what happened, what ideas and impressions you had in a special situation and in what context.
  10. The crowning conclusion: This also belongs to an optimal structure Your argument: In the end, summarize your most important theses. Conclude and briefly explain what you are going to do next. Then ask the participants for feedback.
  11. Familiarize yourself with the media: Which media do you want to use? Beamer, Overhead, Video, Flipchart? Plan the use of media directly when writing. Then familiarize yourself with the presentation technology on site.
  12. Who are your listeners? Inform yourself about your audience, because it makes a difference whether you talk in front of a specialist audience or laymen, young or old people. Who will be there? Is the composition heterogeneous or homogeneous? What is the interest and expertise of the audience? What kind of reactions do you expect or expect from the audience?
  13. Just no perfectionism: You can not anticipate and be prepared for all your audience's reactions. This puts you under unnecessary pressure and the danger is great that something goes wrong. But little mistakes probably do not mean the end of your career. Therefore, be aware that you can not answer all questions.
  14. Practice make the master: Practice your speech four times. Record yourself (eg on the computer or with a cassette recorder) or picture (with a digital or video camera). Let yourself be a constructive feedback from well-meaning but critical friends.
  15. Whoever comes too late punishes the audience: Arrive punctually, sleep well and physically and mentally fit for the lecture. If you are sick, say better if possible. If this is not the case, point out your bad condition at the beginning.

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