The perfect job: 12 tips for the formulation


Top20 German bloggers, referenced inZEIT, Wikipedia &Blogger Relevance Index, Since 15 years change of the working world: Consulting, Books, News service Best of HR, Seminars&Locations.
Copyright: Image material in a cooperation free of charge provided by Shutterstock.

A personal ad today works more like a business card than a business card. Moreover, it is similar to one Application to see. Yesterday's standards are usually not convincing anymore. The perfect job ad: 12 tips for formulating job-offer


Here writes for you: Mike Heyden is Head of Department Text & Concept at the Personal Marketing Agency Westpress. Profile


Learn more? this Download text or book an eCourse on the topic . Insider News per Newsletter or for Members!

What is important?

Overview

It is necessary to stand out from the crowd and to communicate unmistakably in order to leave an impression. Above all, it is about the first impression that counts. A well-thought-out form of personalization remains with the applicants in the head and leads in the best case also to good applications.

The most important are clearly understandable statements, free from general descriptions. The following criteria must be fulfilled:

  • a clear, self-explanatory job title
  • a clear description of the tasks, which gives an accurate picture of the future workplace - always with the aim of getting the applicant in the forefront of the Application in the head to pick up (keyword: Involvement)
  • a realistic profile that makes it clear what the criteria and the requirements are "nice to have" - ​​it is precisely in this context that companies or the recruiters are self-aware that the choice of words is crucial. There is a clear difference between "desirable" and "desired".

12 Tips for the perfect formulation of a job advertisement

Overview

Texts are craftsmanship and headache, so there is always a certain technical requirement. Therefore, for all formulations:

  1. The perfect position display is as short as possible and as long as necessary - depending on the medium
  2. Companies have to stand out from each other and avoid randomness
  3. The following triad has proved its worth so far, whereby the second and third point should complement each other: Who am I (as a company)? What do I offer (as a job)? Why should you decide (as an individual) for this job?
  4. What does the applicant have to work at XY? The offer to the applicant must be convincing and uniquely formulated.
  5. In order to stand out, creativity and language skills are required. Which company does not claim to be able to offer "an innovation-strong company with a pleasant working atmosphere"? Particularly on the linguistic level, there is much to be done here, as well as the opportunity to stand out.
  6. (Eg unnecessary soft skills in the profile - better if at all necessary in the task description)
  7. The content of the text must be appropriate to the medium
  8. The medium and the way in which the content is consumed determine the form (for example, print vs desktop vs. mobile - the SEO factor is always added to digital content)
  9. A good text that inspires the target group is not a matter of course. Too often the subject areas, which pretend the content, lack the view through the spectacles of the candidates (keyword: Candidate Experience)
  10. Even if the job advertisement is an "old" means, one must remain with the formulations at the pulse of the time
  11. Anyone who is able to arouse honest interest with a job advertisement and to get the applicant to keep himself informed, for example through the company's career website, comes closer to his desired candidate.
  12. The aim is to meet the target groups and their needs. Choice of words, expression and style must fit. You have to deliver content that interests and inspires you.


Tip: More about - here the Download text or book an eCourse on the topic . Insider News per Newsletter or for Members!

More knowledge - e-courses, text download or personal advice

Overview

Offline download: Download this text for 24 hours as PDF or print it out - only for reading! Simply refresh the page after your purchase. Or as Premium Member 1 all texts and eCourses for free:

1,67 plus VATBook now



eCourse on Demand: Imagine yours personal e-course together. Or book one email course - including care & certificate.

8,98 plus VATBook now



eBook on Demad put together by us: We put together for you your personal eBook up to 12 texts of your choice together. Or book one email course - including care & certificate.

18,98 plus VATBook now



Consultant packages: You want to increase your reach or appeal as a job applicant? For these and other topics, we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

149,00 plus VATBook now

occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your email address will remain secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  3. Subscribe to debates via eMail (add link here!)
  1. hunter_in

    The perfect job ad: 12 tips for wording - - Exciting contributionMqAoAX3Pet

  2. Annette Gerlach

    # 7 I like best: "12 tips for the perfect formulation of a job advertisement"
    - Exciting contributionpsFsthSK0L
    Thanks to @Profile pictures

  3. Valentin Etter

    The perfect spot - Exciting contributionXWFeKIDOEu

  4. HRecruiting

    12 tips for the perfect job ad:
    - Exciting contributionvHaiC1a04q

  5. firm-job

    The perfect job ad: 12 tips for wording: A personal ad today works more than ... - Exciting contributiondmYjQQhYFP

  6. Marcus Fischer

    The Perfect Place: 12 Tips for Formulation CHARACTER PICTURES - Exciting contributionkV0Ehp41OF

  7. Competencepartner

    The perfect job ad: 12 formulation tips: A staff ad works ... - Exciting contributionz3GT9IBfZv #Profession #Development

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.