2 lessons too: Trip to Egypt

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Best of HR Berufebilder
Inspiration & Marketing (Academy)

When tourism marketing meets reality: "Egypt is more than Tahrirplatz"

In Egypt, the last leg of the parliamentary elections has just begun, predicting a victory for the Islamists. Among other things, these could ban bikinis and alcohol - with negative consequences for tourism, the country's most important economic sector. But how do tourism marketers deal with politically unstable situations? A problem that incidentally not only Egypt has - and that the ... Read more
Best of HR Berufebilder
Inspiration & Marketing (Academy)

When tourism marketing meets reality: bikini or burka? Impressions from Egypt

In Egypt, the last stage of the elections is in progress. Bikinis on the beaches may soon be a thing of the past if the Islamists win, even if those responsible hope for the power of reason. The problem of the country are also education problems. A contradictory situation that perfectly demonstrates this picture from the holiday paradise El Gouna: Bathing with burka is expressly ... Read more

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