6 lessons too: Improve Sales & Sales

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Success & Management (Academy)

Find hidden buyer potential, prioritize customer groups: the principle of big stones

The cosmetics manufacturer L'Oréal has developed a catalog of questions in order to systematically explore the potential of individual hairdressing salons. This was not a questionnaire to the owners, but a template that helped the salespeople find out the customer potential themselves. Read more
Success & Management (Academy)

Achieving goals in sales: correctly assessing market potential - and going beyond

Many sellers have a completely wrong picture of their customers. Not because they are not interested in them, but because they have someday picked up information and blindly trusted it. Say goodbye to classic mistakes and question your truths! Read more

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Our books are read worldwide in bookstores and libraries - including the German National Library, Amazon, Apple iBookstore, Google Play, Weltbild, Hugendubel, Barnes and Nobel - and many others. Below is a detailed overview: Read more

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