Selling on Amazon: opportunities for entrepreneurs


Work well, plant 500 trees! We make the Working World more Human and Ecological, so we donate Revenue for Certified Afforestation. As Publisher Best of HR - Berufebilder .de® with an unique Book Concept, on Demand eCourses and News Service we share 15 years of Experience with our Customers (Samsung, Otto, State Institutions). By the Top 20-Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .
Copyright: Artwork created as part of a free collaboration with Shutterstock. ,

Here are opportunities to be addressed, which offers the Amazon Marketplace the founders. Since the description of all existing opportunities would go beyond the scope of the text, those that are among the most important from the author's experiences and assessments are treated.

Selling on Amazon: Opportunities for entrepreneurs Selling on Amazon: Opportunities for entrepreneurs


Text as PDF, book or eCourse on the topic or personal advice

Here writes for you:

Markus Fost markus-fostMarkus Fost is the winner of the Vendor Award and in business development as well as a member of the Management Board at metabo.

Profile

From the author:

Best of HR Berufebilder

Read


Best of HR Berufebilder

Read


Best of HR Berufebilder

Read


Best of HR Berufebilder

Read


Low investment

The founder of a commercial enterprise is a good opportunity with the Amazon Marketplace to realize this project successfully, due to the fact that the use of the market place hardly fixed costs arise.

Amazon charges only EUR 39,00 / month for the professional “Power” seller tariff, all other commissions are variable and are based exclusively on the sales on the platform. The founder does not need complex IT equipment, nor does he need to buy / program and advertise his own online shop.

All you need is a PC with Internet access, which also offers side-by-side founders the opportunity to push ahead with the Amazon Marketplace. Amazon provides a shipping processing system with the Seller Central platform. Only a simple invoicing billing system is required, ideally with an interface to financial accounting. Such systems can be purchased for a few hundred euros.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

Thus, the Amazon Marketplace offers compared to its own online shop or even a stationary trade, an attractive sales platform without having to make large investments or be bound in the longer term to horrendous fixed costs. This allows the potential start-up entrepreneur the chance to test the market with a specially developed product or business idea.

High customer acceptance by Amazon

Another opportunity offers the existence founder the high acceptance of Amazon with the customers. Their conservatively calculated sales forecast worldwide amounted to approximately 35 billion EUR, which means approximately 3,85 billion EUR turnover for Amazon Germany. This equates to 2011 sales growth of approximately 35 percent for approximately 37,3 million listed items in the Amazon range.

These impressive numbers alone underpin Amazon's high level of acceptance in Germany and worldwide. Amazon is a point of contact for millions of Germans when it comes to the procurement of consumer goods or “problem solving” of all kinds.

Because the company is strictly committed to the fact that the retailers comply with the Amazon guidelines to provide the customer with the first-class service, they enjoy almost as much confidence as Amazon Direct Delivery. Another advantage for the founder of the company is the fact that Amazon, in addition to the classic e-commerce sales channel, is also the leader in M-Commerce sales and provides free apps for mobile devices, which are equally accepted by customers.

Range: About 105 million active customers in Europe

Another opportunity the founder of the Amazon market is experiencing is the enormous reach of customers. In Germany alone, Amazon had 2010 millions of active customers in the year 24,7 and is therefore the undisputed number 1 of the online shops in Germany, according to the online shopping survey of ENIGMA GfK from the year 2011.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

Assuming annual 10 percent customer growth, Amazon reached approximately 2012 million active customers in Germany in 30. Extrapolated to the whole of Europe currently about 105 million active customers of Amazon are expected to be managed. An entrepreneur who uses the Marketplace as a sales channel and owns a European sales account thus directly faces some 105 million potential customers.

Operate local - Distribute global

Amazon has consolidated its European marketplaces. It is thus possible for the entrepreneur to create and manage product offers for all marketplaces in Germany, France, the UK, Italy and Spain from his local location. Amazon supplies these markets to customers all over Europe.

In countries that do not have their own market place, higher shipping costs may be incurred for the customer, but Amazon and / or the volume dealers also deliver abroad. This gives the trader the opportunity to offer his product portfolio to a broad customer base across Europe. However, this can also exclude the supply of individual countries or concentrate exclusively on the home market.

Customer-friendly service infrastructure

The entrepreneur benefits from a customer-friendly service infrastructure offered by Amazon. The transaction processes are easy for the customer. This is the 1-Click® order method. In addition, there are numerous self-service functionalities, which enable the customer, for example, to make returns completely independent without having to rely on a service employee from Amazon.

Furthermore, Amazon is extremely accommodating in claims and returns matters, offering customers extended returns over 4 weeks without giving any reason. For the customer, this results in a purchase without risk. This customer-friendly service infrastructure, which goes far beyond what is required by law, is one of the main reasons for Amazon's success in Germany and around the world.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

Paragraph: An upward spiral

If the entrepreneur takes into account the success factors mentioned for starting an e-commerce business, the chances are excellent that sales will become an upward spiral. Initially, the founder’s Amazon seller account did not yet have any ratings. If there are new listings, they will be shown quite far behind in the marketplace ranking if there are competing products. The start-up's sales will increase noticeably after his seller account has received some positive customer reviews and thus the trust of potential customers has been established.

As soon as the Article has some positive product reviews, chances are good that sales will continue to increase. Due to positive customer reviews and product reviews, as well as a higher sales, the article automatically increases in the Amazon search engine ranking. This further accelerates sales, so that one can speak of an upward spiral.

Get out of the downward spiral

In order not to fall out of it, it is essential that the existential online retailer has both the procurement disposition under control to remain viable, as well as consistently delivering good quality products on time to continue to receive good customer reviews and product reviews. If, for example, there is an interruption of availability, then the article drops immediately in the search engine ranking.

For example, it may take months before the original ranking placement is restored. The upward spiral of the shoulder may be negatively affected by such influences. This can be avoided by the entrepreneur, taking into account the described success factors in the daily work and the customer statistics constantly monitored.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!


Text as PDF, book or eCourse on the topic or personal advice


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save). Or for a little more directly an entire book or eCourse with this text buy, read on.

3,99 Book now



Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

19,99 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

179,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  1. Alice

    I, 32, want to start my own business in eCommerce. What do you advise me?

Post a Comment

Your eMail address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.