Online Reputation - 5 Tips: Attention application trap Internet!

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Employers are increasingly looking at how applicants present themselves on the Internet. More than 25 percent of all Company systematically screen the candidates' personal data in social networks such as Facebook and Linkedin. Best of HR –®

Here writes for you:


Svenja Hofert hopesSvenja Hofert author and managing director of Teamworks GTQ.


From the author:




1. Personal lighting the net

More than 25 percent of all Company systematically screen the candidates' personal data in social networks such as Facebook and Linkedin. This has now been determined by a current dimap study. Hobbies, personal preferences and opinions of the candidates come to light.

I therefore advise that applicants strategically build their profile on the Web 2.0 and are cautious with private data. Even if they are not in an active application phase, because the network does not forget anything.

2. Be careful of party photos

So if the up-and-coming financial expert puts a party photo with a slipped shirt on the net in a Bierlaune, it could possibly even cost him the next job. Because if entries can throw an unfavorable light on you, ask the provider politely to delete them. Most providers are cooperative. However, the authors do not have a claim for deletion in their own contributions.

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In many social networks, such as Xing, StudiVZ and Facebook, members can customize access to a certain extent. With Xing, for example, it can be ruled out that the profile can be found on Google and that strangers write in the guest book. However, this requires know-how about these possibilities, which are often hidden in the small print. The visibility of discussion groups can also be set. In this way you prevent employers from noticing your involvement in the unemployed group, for example on Xing.

3. avoid

  • Private photos, especially those with too much skin, in the leisure view or with private accessories (about a beer) in the hand
  • Negative comments about present or previous employers
  • Remarks about other persons
  • Rash quotes like “work is something unnatural. Laziness is divine ”.
  • Inherited blog posts with spelling mistakes and false grammar
  • Unserious acting contacts
  • To private entries in guest books
  • Radical opinions on religion or politics

4. Show personality

Show personality on the internet - but with care and stay authentic. So hobbies can be an eye-catcher for potential employers, but not everyone is born a parachutist.

So if you are a volleyball or table tennis player, you should register these hobbies. Also with activities at social organizations, the fire brigade or a child welfare organization, applicants can accumulate positive points - if it is correctly dosed.

Positive personality signals are:

  • Social activities
  • Smart posts on blogs or forums to showcase your expertise
  • interesting hobbies
  • a uniform, clearly defined professional profile
  • a professional photo or a professional video

5. Show your competence

Competence is very much in demand among potential employers. If you have expert knowledge, you can prove it with clever blog posts. Or to document his know-how with entries on Xing or his own website.

It is also important that applicants build a uniform professional profile. Anyone who offers a veal tray with five different fields of activity appears less professional than the candidate who is “only” a SAP expert.

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  1. Bernd P.

    Thanks for the post, it really opened my eyes to how important online reputation is today.

    • Simone Janson

      I'm glad to hear that, thank you!

  2. Marcus Knecht

    Tips from career advisor Svenja Hofert:

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