If online banners like art print ads would be: So beautiful is advertising!


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Please more imagination, your advertising! The fact that advertising advertisements are also an aesthetic work of art show these images. The catch here: These are print campaigns? When, instead of nervously blinking banners, finally also online banners, which are an eye-candy?

If online banners like art print ads would be: So beautiful is advertising! occupations pictures

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Here writes for you: Simone Janson is a publisher, German Top20 blogger and HR communication consultant. Profile

Advertising is not nice?

Overview

In the discussion about my lecture in the middle of October at the University of Mittweida, one of the arguments against advertising was that it spoiled a website - and therefore the visitor immediately click away.

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But that is mainly because advertising on the Internet is often everything - just not nice.

Advertising as art

Overview

So I was quite excited when I found Logoloock these great ads. Andre Paetzel writes:

"Because if you want to develop beautiful print ads, you must / should let pictures tell a story. Because if they do not, then they will not bind you, the target audience and they will not stay in your memory. Because the primary goal of any ad is, of course, that you perceive it on the one hand, but that on the other hand, it also remains in your memory. "

Plenty of discussion material

Overview

Incidentally, Andre has found the great ads on designyourway, where in addition to two ads from the Monster job board, there are also a few more motifs. I also put together a small selection of suitable motifs here, but it is definitely worthwhile to continue watching.

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And talkstofft offers itself also: For example, whether the Harley advertising is simply tasteless or if such a picture could not also make prime advertising for nursing professions ....

And an inspiration

Overview

Now my question: Why, in a time when online advertising is clearly on the advance, does not it look so appealing?

Monster.com

Overview

If online banners were like art print advertisements: Advertising goes that well! monster2

CNN

Overview

If online banners were like art print advertisements: Advertising goes that well! cnn

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Anagram Book Store

Overview

EDF

Overview

If online banners like art print ads would be: So beautiful is advertising! eDF

Harley Davidson

Overview

If online banners like art print ads would be: So beautiful is advertising! Harley Davidson


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  1. Simone Janson

    Thanks for the fleet response ...
    The with the price is already clear - with the KB limit however not. Are you doing this at the speed of the page?
    How about eg black and white and / or. Drawings? Of course, again a question of money ...

    But surely, perhaps, in addition to the content, the not necessarily high-quality forms of advertising, which jump on the pages immediately before the text, is a reason why online is still regarded as an inferior medium by many.
    A good approach is eg creative advertising videos. Only with banners there is the same monotony since 10 years.
    Still, Internet is not the main media, at least as far as the BVDW statistics are concerned, but when it comes to, you can hopefully come up with a few things ... In any case, I wish the publisher ...

  2. Other

    This is usually a question of the KB number.
    In online banners, you are very often limited to 40 kb, because you get such detailed pictures never small.

    Therefore many things look very boring.

    The larger the image, the more expensive it becomes.

  3. Pingback: Why the Internet is ugly

  4. André Paetzel

    RT @ SimoneJanson: If online #Banner as cool as some print ads would be - so beautiful goes advertising with great pictures

  5. Simone Janson

    If online #Banner would be as cool as some print # ads - so beautiful # # advertising with great pictures (thanks @paetzel)

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