Advertising is not nice?
In the discussion about my lecture in the middle of October at the University of Mittweida, one of the arguments against advertising was that it spoiled a website - and therefore the visitor immediately click away.
But that is mainly because advertising on the Internet is often everything - just not nice.
Advertising as art
So I was quite excited when I found Logoloock these great ads. Andre Paetzel writes:
"Because if you want to develop beautiful print ads, you must / should let pictures tell a story. Because if they do not, then they will not bind you, the target audience and they will not stay in your memory. Because the primary goal of any ad is, of course, that you perceive it on the one hand, but that on the other hand, it also remains in your memory. "
Plenty of discussion material
Incidentally, Andre has found the great ads on designyourway, where in addition to two ads from the Monster job board, there are also a few more motifs. I also put together a small selection of suitable motifs here, but it is definitely worthwhile to continue watching.
And talkstofft offers itself also: For example, whether the Harley advertising is simply tasteless or if such a picture could not also make prime advertising for nursing professions ....
And an inspiration
Now my question: Why, in a time when online advertising is clearly on the advance, does not it look so appealing?
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