{Press} Berufebilder is partner in the world's largest survey for young professionals: what does the perfect employer look like?


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In the framework of the YP-Survey 13, Universum interviews in cooperation with Wirtschaftswoche and Best of HR – Berufebilder.de® In 2013 again about 6.000 young professionals on career status, preferred employers and motivation to change jobs - but also on the perception of your former university. After the survey, all participants have direct access to one of WetFeet's most read career guides - “Negotiating your salary and perks” (worth € 12). And can win more. {Press} Berufebilder is partner in the world's largest survey for young professionals: what does the perfect employer look like? Univerum`s Survey - Germany - Methodology and Background_PS


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Here writes for you:

Simone Janson Simone JansonSimone Janson is publisher, German Top20 blogger and Consultant for HR communication.

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Terms of participation and winnings

The participation lasts about 20 minutes. The positive: If you participate in the Universum YP-Survey 13, you can prepare yourself for the next step in your career and win something:

What can you win?

Among all participants, Universum is giving away four Individual Applicant Coaching worth 500 €, which will be carried out by Saphir Germany.

If you also share your link with your networks after the survey, you can win one of two hotel vouchers worth 250 Euro and a benchmark with the career status of your network!

How to participate in the survey?

To the survey and the prices go here:

The survey is up to 18. October 2013 open, the evaluation will be until November 2013, the results will be on Best of HR – Berufebilder.de® and published in the Wirtschaftswoche.

Privacy and technology

All data remain anonymous and are treated according to data protection regulations. Answers are evaluated only in aggregated form.

For questions or technical problems with the questionnaire, please send a message directly careerbenchmarkde@wetfeet.com

The methodology

Universum Communications has more than 25 years of experience in research and consulting in employer branding.

How is asked?

Young professionals with up to 10 years of professional experience are interviewed annually on the following points:

  • Who are your preferred employers?
  • What would motivate you to change jobs?
  • How do you see your former university?

The survey in detail

For this purpose, the participants are asked a series of questions, which will take about 20 minutes to answer. In detail, this looks like this:

  • The participants choose the employers who basically consider them from a list that represents the most relevant employers in the country.
  • From the list of employers considered, the participants choose their employer, which is up to 5 ideal.
  • Participants are given a framework of attributes by which they assess the employer's tract.
  • Participants are asked what they consider important when choosing employers and what dimensions they associate with their ideal employers.
  • The brand awareness of the participants is compared to your recruiting competitors as well as the preferences of the participants in order to optimize the evaluation of your employer branding activities.

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Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

19,99 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

179,99 Book now


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