First contact in the network
Today, almost one-third of leads, ie contacts to potential new customers, are created in the network. Ascending trend. And although most of the sellers still prefer real networks to virtual platforms, as a survey of network experts (www.netzwerk-experten.com) from 2017 revealed.
As a result, only one-third of the managers and managers of medium-sized companies in the DACH region surveyed around 5.000 consider virtual contact care to be important. (Source: managerSeminare, March 2017). This is regrettable, because it will give opportunities for digitization in sales.
Combination of proven and new ways
Today, customer acquisition is increasingly working through a mix of social selling, customer profiling and 360-degree dialogue skills. This means that proven sales skills, such as telephone and suburban acquisition, are combined with communicative skills in social media. For many sellers, deliberately and skilfully deploying the various communication and acquisition channels is a challenge. Format and timing are crucial.
Here, tact is needed. Of course, it's much faster to write an email or social media message than get a decision maker on the phone. However, at some point in the evolving relationship, switching to direct, synchronous dialogue is much more effective. Otherwise, virtual contacts at this stage threaten to persist and not develop into real customers.
Simply the best!
AT Kearney 2 sales managers were surveyed worldwide for the "Future of B1.600B Sales" study. Two-thirds of sales executives believe it will be vital for vendors to make it easy to offer and interact with customers. This places new demands on the relationship and information management of the sales employee.
It is important to consolidate the existing business relationships through virtual and personal contact and to retain the customer after the purchase itself and the company. In turn, personal social media contacts and digital information and interaction offers of the company come into play here. A simple, clear and direct communication with each other without detours consolidates and facilitates the relationship.
Turn customers into multipliers
"After the purchase is before the purchase!" - This old salesmanship wisdom is now more important than ever. Often, the impulse to buy again comes from the digital media and skilful online relationship maintenance. Nevertheless, the distribution should not rely solely on colleague Internet and mature online marketing strategies.
If the regular personal contact ensures a loyal customer relationship, then it is also possible to turn customers into real fans. Such enthusiastic customers are multipliers of great value, because they leave positive traces in the network - in the form of references, ratings and recommendations - and thus ensure anew for customer growth and a well-filled sales pipeline.
Data maintenance for effective planning
Digital technology makes selling easier, even if some still do not want to admit it. Fortunately, there are only a few field workers who think they have all the customer data in their head or hoard the visit reports in the basement. A well maintained customer file up to date and a current order history simplifies every customer visit and makes it much more effective.
After all, most customers have long since done their digital homework in the form of cross-channel merchandise management systems. A good visit preparation with data analysis and goal definition makes it possible to act as a consultant to the customer and at the same time to ensure the mutual sales success. Not only the individual customer visit is more effective. Structured area management, coupled with digital route planning, prevents wasting time and increases area penetration.
New fields of action
Artificial intelligence and market research data, such as a regional distribution of purchasing power in the sales area, which shows where the field of activities is really interesting, make targeted sales easier. It takes a lot of new skills to leverage this wealth of data: the seller not only becomes the client's motivator and partner, but also an analyst and digital planner or project manager.
For companies, it therefore makes sense to regularly examine the old and new competences of sales and thus to identify fields of action. Once recognized, these can then be tackled concretely with strategic decisions and individual sales training and sales coaching. An important milestone and success on the way "Fit for sale - today and tomorrow!".
More knowledge - Podcast, PDF download, eCourse or personal advice
Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).
Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.
Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!
Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).