The web attraction for creative spinners?
The fact that the Web 2.0 has such an attraction on creative spinners in the positive sense may be due to the fact that many of the platforms used there have themselves as crazy ideas emerged: the search engine Google because, for example, Harvard student Sergej Brin for a static project the whole Internet download wolllte.
Or Facebook, because Zuckerberg actually wanted to meet girls. But also the open, personal handling in the Web 2.0 is crucial success: Because the lively, creative exchange can help to give ideas the finishing touch. A continuous beta phase, so to speak, in which the community is involved in the development of the project.
Away from Twitter and blogs
But even apart from Twitter and blogs, the Internet offers numerous inspiration and exchange opportunities for crazy business ideas: such as social networks such as Xing or Facebook, rating portals, forums, Wikipedia and of course blogs. If you regularly follow different channels, eg with an RSS reader, you will quickly notice that certain questions keep appearing and thus a trend is emerging.
Numerous pages are very well suited for the purpose of initiating a trend discussion themselves by commentary function and carrying out smaller market surveys and thus developing them further in exchange with other own ideas. With Google, there are different keyword tools, with which one can find, as with a trend monitor, which search terms are searched most frequently.
Conferences and meetings
In addition, there are numerous conferences, meetings, conferences, Internet, Web 2.0, OpenSource etc. - and somehow always with the question how to make money in it: BarCamps, for example, a kind of open meeting, its course and content be developed by the participants themselves in the course of the conference.
In the meantime there are even very specialized barcamps like the BibCamp, which deals with the use of Web 2.0 in libraries or WordCamps, which is about Weblog software WordPress.
Barcamps and web conferences
The re: publica is the most popular conference around the Web 2.0, especially blogging, social media and the digital society. Since 2007 it has been held annually in Berlin. On three days, lectures and workshops cover various topics, from media and culture to politics and technology to entertainment. All lectures will be broadcast live as a video stream.
Yes, even journalists have recently organized their own conferences, where they, making a virtue of the predicament of the media, discussed alternative business ideas for freelance journalists on the Internet.
Fear of the ideals
Despite this overwhelming amount of possibilities, brainstorming for many founders is still quite traditional, safety-oriented - and unfortunately far too little innovative overall.
Not everywhere in Germany is openness as important as in social networks. Unfortunately, many founders are afraid that someone could steal the still unfinished idea. Perhaps not completely unfounded, but the advantages of other valuable suggestions or critical feedback to get, the risk of the ideenklaus by far.
Why exchange often does not work
The exchange is often limited to just looking at what the competition is doing. For example on their website. Or in the shop. Or in the press releases - all information that is easily accessible to the public.
The problem is that good ideas that are then successful on the market do not arise by simply copying business concepts from others. And not even by trying to calculate the success. But that is unfortunately the rule in Germany rather than the exception, a really sad fact.
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