Study shows: Seven percent of career websites mobile unavailable
According to a study conducted by Atenta's personnel consultancy, seven percent of the career websites of the large German companies are not accessible via mobile devices at all.
Of the available career websites, 93 percent are not optimized for mobile use and therefore not reasonably usable on mobile devices.
Best Practice 1: Job ads with tag cloud and wiping optics
For example, Kienbaum developed together with Jobware and Prof. Dr. Beck from the University of Koblenz, the second generation of job advertisements, which saw under the somewhat bulky name Job_Ad | 2.0 the light of the public.
The new concepts offered ways to implement a better design of the job advertisements. Keywords such as wiping, tag cloud, organigram and search field were the focus of the discussions.
Best Practice 2: Employer Branding in job advertisements
In Zurich (Switzerland), the personnel and media agency Prospective Media developed new ideas for job advertisements together with their model customer, the Zurich public transport company (VBZ) under the “jobad +” flag.
In particular, the focus was on how the company's employer branding can be adequately integrated within a job posting.
Best Practice 3: meets all criteria for mobile applicants
However, if one follows the study of Atenta, found only one among the 160 listed companies Companythat meets all criteria to meet the needs of mobile users.
Bayer AG then offers a well-structured mobile-optimized career web as well as mobile career apps on three of four popular platforms.
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