Future Trend Mobile Recruiting: 3 Best Practice Examples


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It's only a handful Company the recruitment and media industry, which pioneered the concept of job advertisement. Management-future

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Gerhard Kenk kenkGerhard Kenk is editor of Crosswater Systems and is considered the grandfather of the jobblogging scene.

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Study shows: Seven percent of career websites mobile unavailable

According to a study conducted by Atenta's personnel consultancy, seven percent of the career websites of the large German companies are not accessible via mobile devices at all.

Of the available career websites, 93 percent are not optimized for mobile use and therefore not reasonably usable on mobile devices.

Best Practice 1: Job ads with tag cloud and wiping optics

For example, Kienbaum developed together with Jobware and Prof. Dr. Beck from the University of Koblenz, the second generation of job advertisements, which saw under the somewhat bulky name Job_Ad | 2.0 the light of the public.

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The new concepts offered ways to implement a better design of the job advertisements. Keywords such as wiping, tag cloud, organigram and search field were the focus of the discussions.

Best Practice 2: Employer Branding in job advertisements

In Zurich (Switzerland), the personnel and media agency Prospective Media developed new ideas for job advertisements together with their model customer, the Zurich public transport company (VBZ) under the “jobad +” flag.

In particular, the focus was on how the company's employer branding can be adequately integrated within a job posting.

Best Practice 3: meets all criteria for mobile applicants

However, if one follows the study of Atenta, found only one among the 160 listed companies Company that meets all criteria to meet the needs of mobile users.

Bayer AG then offers a well-structured mobile-optimized career web as well as mobile career apps on three of four popular platforms.

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  1. Wolfgang Kerner

    RT @AccentureDACH: Posting on the future trend of mobile recruiting at @Berufebilder If you want to try it out: htt ...

  2. Accenture DACH

    Posting about the future trend of mobile recruiting at @Berufebilder If you want to try it out:

  3. Yousty Media AG

    RT @jobcollege: Future trend mobile recruiting - Part 2: 3 best-practice examples: There are only a handful ... # B ...

  4. Competencepartner

    Future trend mobile recruiting - Part 2: 3 best-practice examples: There are only a handful ... #Profession #Education

  5. Sibylle Würz

    RT @Berufebilder: Mobile Recruiting Future Trend - Part 2: 3 Best Practice Examples -

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