A study published by us shows: Employer branding differentiate!


We make the Working World more Human and Ecological, so we donate Revenue for Certified Reforestation. As Publisher Best of HR - Berufebilder .de® with an unique Book Concept, on-demand eCourses and a News Service we share 15 years of Experience with our Customers (Samsung, Otto, State Institutions). By the Top20 -Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .
Copyright: Artwork created as part of a free collaboration with Shutterstock. ,

When it comes to employer branding, all sorts of studies are often consulted - for example on generation Y or on the wishes of the applicants. What is often forgotten: The target groups of such measures are in their claims Company highly heterogeneous, like one of Best of HR – Berufebilder.de® co-edited Study of the consulting company Universum Communications zeigt.

A study published by us shows: Employer branding differentiate! graduate

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!


More knowledge - PDF download, eCourses or personal advice

Here writes for you: Simone Janson is a publisher, German Top20 blogger and HR communication consultant. Profile

Who was interviewed?

Overview

From November 2012 to March 2013, students from various disciplines were asked, among other things, what makes you an attractive employer. Here, the answers of different subject groups are compared. As examples, we present:

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

  • Students of economics (8 971 respondents)
  • Students of Engineering (5 715 respondents)
  • Students of Computer Science (2 652 respondents)
  • Students of Hotel Management / Hospitality / Tourism Managament (730 respondents)

Career goals

Overview

If, for example, you ask about your career goals, then the Work Life Balance is in the lead for everyone. But while 59 students from the tourism industry have ticked the answer "having a well-balanced work-life balance" and wish to have a safe and stable job with 40 percent, this looks different in other subjects:

For 55 percent of the tourists the Work Life Balance is important, but only for 42 percent of the computer scientists and 48 percent of the engineers. On the other hand, 49 percent of the engineers and 44 percent of economists and IT specialists pay a safe job.

Salary and bonuses

Overview

As far as the salary expectations are concerned, the students of almost all subjects are slightly above 40 000 Euro per year. An exception are the tourism professionals: their salary expectations are only 33 690 Euro per year.

An attractive base salary is desired by 51 percent of economists, 52 percent of engineers, 50 percent of computer scientists, and 53 percent of tourism professionals. Performance bonuses, on the other hand, are an incentive only for every 12 percent of economists and engineers, but for 15, percent of IT people. Tailings here are the tourism experts with 9 percent.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Somewhat further, the answers to the question of the high income in the future diverge: for 35 percent of economists and engineers and for 37 percent of IT people that is important, but only for 31 percent of the tourism industry.

leadership roles

Overview

Generation Y is often said to want to take over management responsibility and to assess the work-life balance as more important. That also seems to be confirmed here:

Interestingly, however, tourists are the target group that is most likely to look for managerial tasks (40 per cent), whereas 37 per cent of economists, 33 per cent of engineers and 26 per cent of ITUs.

However, they do not appear to have a hurry: the possibility of a quick promotion attracts on average only 11 percent of respondents.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Plans after completion

Overview

When it comes to post graduation plans, there are similarities, but also significant differences: for an international one Company Working is the goal of most people. For the tourism industry, however, the reputation of distance with 64 percent is obviously much larger than for the economists (43 percent), engineers and IT people (each 36 percent).

National companies are only interesting for 20 percent of economists, 21 percent of engineers, 16 percent of ITLs and 14 percent of tourists. Further, the engineers with 20 percent, followed by ITN (17 percent), economists (14 percent) and tourism (10 percent) are still studying. Occupational independence is only an alternative to the 5 percent of respondents.

Summary

Overview

All in all, it can be seen that the career goals that determine the choice of a suitable employer have many similarities in the individual subject groups, but also many differences - the most significant in terms of work-life balance.

Companies that plan employer measures should therefore look closely at the value they make attractive to their candidate target group.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!


More knowledge - PDF download, eCourses or personal advice

Overview


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,35 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

16,20 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

149,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our privacy policy.

  1. To follow debate on this post
  2. All debates follow
  3. Debates per eMail subscribe (add link here!)
  1. Martin Gaedt YOUNECT

    RT @SimoneJanson: A study published by us shows: differentiating employer branding -

  2. 3C DIALOG

    #EmployerBranding should consider the ideas of the target group via @SimoneJanson #Study

  3. Alex Ban

    Employer branding differentiate!

  4. Competencepartner

    A study published by us shows: Employer branding differentiate: When it comes to measures ... #Professional # Education

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.