Current Study on Generation Y: Do Millenials Really Change Labor Culture?


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The topic seems to be a perennial favorite: A lot has been written and said about generation Y: about the international study on the Millennials worldwide or the contribution of Sophia von Rundstedt on the way in which the Company with the leaders of tomorrow. Now again a study, this time from a university.

Current Generation Y Survey: Do Millennials Really Change the Work Culture? Current Generation Y Survey: Do Millennials Really Change the Work Culture?

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44.000 employees surveyed

Overview

On behalf of the auditing and consulting firm PwC, the University of Southern California and the London Business School (LBS) surveyed around 44.000 PwC employees around the world how the Millennials differed from older generations.

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Two out of three PwC employees are millennials and the vast majority of PwC employees are economists and lawyers. The result:

The carrot principle has worn out

Overview

The generation of today 18 to 33 year-olds knows exactly what to expect from their employer. Many millennials are no longer convinced that it is worthwhile to forego private needs at the beginning of their career in order to later reap the reward in the form of a well-endowed position.

71 percent of the Millennials surveyed (63 percent of the non-Millennials) claim that their work has a clear impact on their private lives. The commitment to an employer has decreased in the Millennials.

No desire for job shopping

Overview

On job shopping, they have a majority but no desire. 62 percent expect to be nine years or longer for the same employer, while the non-Millennials are 70 percent. Millennials demand a timely, direct feedback for their work:

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41 percent of them would like to be praised for their work as often as possible, whereas only 30 percent of the non-Millennials expect this frequency in the feedback.

Intergenerational Change?

Overview

The change in the world of work is not limited to the Millennials. The study shows that some attitudes that are generally attributed to the Millennials also apply to older generations of employees and suggest a generational change.

64 percent of Millennials surveyed would like to work occasionally from home, but this also applies to 66 percent of non-Millennials.

Real changes or just eyewashing?

Overview

One will see if such studies contribute to the culture in many Company to change how they like the full-bodied promise.

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Flexible working hours, home office, child care or part-time work sound good - but when I look at the home-office debate about Marissa Mayer, I have my doubts.


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