How media shape our ideal of beauty: marketing and beauty obsession

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What percentage of women are beautiful today? Are there women who do not want to lose weight or have never dieted? Unfortunately, it will be a staggeringly low percentage. Because: Media and marketing shape our ideal of beauty - and much more unconsciously than many believe.


Here writes for you:

Sabine Linz S. LinzSabine Linz is a graduate in communications and marketing / PR manager. She worked for Siemens or women before she founded the online jeweler Amoonìc.


Why Bee Maja became thinner

The famous cartoon character Bee Maja is certainly a concept for all generations. But is it also known to you that the well-shaped and hotly beloved Bee Maja was thinned in the new edition?

What media effect and we inconspicuous the coinage is done is amazing. The women's conference DLD women, the 15./16. July in Munich and which I also attended, delivered surprising results, which have frightened me personally:

Only 4 percent of all women find themselves pretty

According to the psychologist Susie Orbach, just 4% of all women are really pretty. Marie Furtwängler, actress and DLD Chairwoman put the question into the audience at the conference, which women are really nice. Whoever reports is imagined, one thinks in the first moment.

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Is that so? No! There was no trace of being conceited. All the women present, who were among the “notifiers”, were only brave. In fact, the media seem to be able to significantly manipulate women's self-image.

Botox can already be sprayed in fourteen-year-olds

Susie Orbach said that already young girls in the preschool age are dissatisfied with their appearance and in America already youthful women at the age of 14 years Botox inject. A development that is hard to believe.

Erika Hoholick from Ogilvy and Mather presented the new “Dove - Real Beauty” campaign, which is supposed to counteract the beauty craze. An interesting study that should make us think.

Many are dissatisfied with themselves

Women were drawn by a painter based on your verbal description of your appearance. Afterwards, the best friend or a close friend was asked to describe the person and a new drawing emerged.

The pictures were exhibited and the result was fatal. Two completely different women could be seen in two pictures. Another indication of dissatisfaction regarding your own appearance?

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With Dove's new campaign, a message will be born and it should be carried on. It is the young generation that will find it even more difficult to meet and it is time to counteract the beauty ideal given by the media.

It depends on authenticity

Authentic people with character are true beauties. The development is frightening, but the women's world can do something about it. Looking at one's counterpart, the approach is far less critical.

This should give us thinking and we should start looking at ourselves with different eyes. We do not have to run after any beauty side. It is important to accept as you are.

What would be a world full of like-looking people? We would not feel comfortable in it and such a life without individuals would simply be uninteresting and boring.

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  1. Freddy Overninethousand

    Well said. Funnily, I had the same thoughts this morning when I read the message about the thinner bee Maya. In my opinion, very bad and unfortunately very significant.

    The video of the Dove campaign with the drawn women I have synonymous still on my computer, since it goes in the right direction.


    • Simone Janson

      I must admit that I find the thin bee Maja also ugly. The Dove spot I do not know.

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