Difficulties starting a career
Yesterday we are up Best of HR – Berufebilder.de® Karen's difficulties in starting her career as an engineer are discussed. She also criticized the lack of permanent posts and the low earning potential of young professionals.
A new international study, carried out by Johnson Controls Global WorkPlace Solutions, now indicates that the expectations of today's 18 25 year-olds, the so-called Generation Y - especially in Germany - are quite high on their future jobs overall.
This concerns both the physical work environment and the flexible organization of working hours. The results of the study create new challenges for employers who want to attract and retain young talents.
Working atmosphere is important for creativity
"From the point of view of Generation Y, the formula for creativity and productivity comes from the relationship to colleagues, workplace environment and atmosphere as well as access to state-of-the-art technologies.
The latter two factors can and should be positively influenced by employers " Dr. Marie Puybaraud, Head of Research Global WorkPlace Innovation at Johnson Controls and initiator of the study.
The priorities of the candidates
Among the top workplace priorities of the generation between 18 and 25 in Germany are:
1. The personal work environment:
- 85 percent of 841 German "Gen Y" respondents expect to have their own desk that they can personalize. Only 55% of Chinese respondents and only in the United Kingdom and the United States only 64 and 81 percent each have this claim.
- Only 8 percent of German respondents would be willing to share their desktops (eg for use on different days) and just 5 percent can imagineto work with a "hot desk" system, where desks are not permanently assigned, but always the one that is currently free.
- 60 percent stated that they only feel comfortable in rooms from 12-16 square meters per workplace. The German generation Y also places high demands on this, as the international average is 8-12 square meters of space per workplace.
- These results indicate that the design of the work environment plays a key role in the creativity and productivity of Generation Y.
2. Working time flexibility and mobility:
- Despite the demand for their own permanent workplace in the office, 76 percent of German survey participants would prefer flexible working hours to the traditional 9-17 watch working time model. This figure also coincides with the desire to work much mobile, which 73 percent expressed.
- However, only 41 percent expect the employer to offer such a flexible, mobile model. Similarly, preferences and expectations in this regard diverge in the United States and the United Kingdom, while in China and India, Generation Y largely also expects what they want in terms of working time flexibility.
- For personnel managers in Germany, this results in a need to address and change this deviation.
3. Access to the latest technology
- Being equipped with state-of-the-art technology is the key to productivity for respondents worldwide, also against a background of mobility affinity.
- Therefore almost 60 percent expect a mobile phone for work purposes.
- About half expect to be equipped with a laptop.
- And a BlackBerry or similar device almost want 50 percent.
4. Financial compensation important
- German junior staff also place a high emphasis on financial compensation
- While the highest criteria in the selection of the employer on a global average are the learning opportunities and future colleagues, for the German "Generation Ys" the salary comes first, followed by future colleagues and the importance of the tasks.
- The learning opportunities are only the sixth place for German respondents.
"The leaf will turn!"
"While many of them are still looking for a job, in Germany it will soon turn to Generation Y for demographic reasons. Because qualified young talent is increasingly becoming a scarce resource, as the 18-25-year-olds today make up only 15 percent of the population in Germany, "says Stefan Wolter, Managing Director of Johnson Controls Global WorkPlace Solutions in Germany. "So it's about time that employers who want to recruit and retain talented young people listen to the ideas of this generation.
To the study:
The international study "Oxygenz: Generation Y and the Workplace" examines the priorities of 18 25 year-olds for their future jobs so as to advise companies on how to strategically use their real estate and work environments to attract and attract talent to keep.
The country report Germany is based on the information of 841 participants between 18 and 25 years. More than 70 percent of German "Generation Y" respondents were students; the ratio of the number of female and male participants was 3: The German study was conducted online in January and February 2010, with the aim of obtaining a meaningful sample for comparison with the global results. The German Generation Y sample of 841 is 24 percent of the worldwide sample of 3565 survey respondents. The international study "Oxygenz: Generation Y and the Workplace" was initiated by Global WorkPlace Innovation.
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