What should I study: study marketing



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It continues in the series "What should I study?", In which I introduceCourses, which may not be known directly as a school leavers, if one turns to after school time to study opportunities. The past articles revolved around business psychology, sports and business law. Today's article is explicitly about a marketing degree.

What should I study: Marketing study social media

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Here writes for you: Milan Klesper is a specialist with a focus on studying. Profile

Stand-alone or as a focus?

Overview

The first question that arises when you are interested in studying is the study variant. There are two ways to study marketing. On the one hand, marketing is offered as a focus in almost every business studies, on the other hand, independent courses of study have emerged in the last few years (but especially at private universities).

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The advantage of choosing a degree in business administration is that you can usually choose another focus and thus be more interdisciplinary, so "broader". At the same time, however, this also means that graduates of independent marketing studies, of course, have more knowledge in the area of ​​marketing, since their entire studies were aimed at this area.

Everyone interested in the study should decide which one to choose, by looking at the universities in question personally, and by providing counseling. There is no general recommendation.

Course Contents

Overview

Today marketing is much more than just advertising to bring its products and services to the man or the woman. Rather, marketing has also evolved into a "concept of holistic, market-driven corporate governance to meet the needs and expectations of clients and other stakeholders" (Wikipedia). Company align their decisions based on marketing-specific core issues in order to continue to grow and face new challenges.

As a result, students are taught not only content in advertising and communication, but also economic knowledge. The study content includes:

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  • Business management
  • Accounting / Financial Accounting
  • Human resources
  • Market research
  • New Media and E-Commerce
  • Advertising and market psychology
  • Sales and promotion
  • Strategic management
  • dialogue marketing

The course content varies, of course, from university to college, depending on the focus. In principle, however, you will encounter these subjects during your studies.

Prospects after graduation

Overview

For graduates of marketing studies, there is a wide selection of possible occupational fields. Graduates of the university, where I worked as a student advisor, work for example at an event and marketing agency in Shanghai, in the marketing of Pro7Sat1, at Google, at social communities or are self-employed. In general, for example, career prospects open up ...

  • in the strategic or product management of companies
  • in market research
  • in the sales service / sales overseas service
  • in key account management at advertising and marketing agencies
  • in Customer Relationship Management
  • in business consultancy

It depends mainly on how the respective student has already set his priorities during his studies and in which areas he gained practical experience, eg with the help of student jobs.

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Overview


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  1. Pingback: What should I study: Health & Care study CHARACTER PICTURES

  2. Pingback: Series - Subjects off the beaten track: Health & Care | Berufebilder by Simone Janson

  3. Jane

    This course is interesting but i want to know if it's only to marketing.

  4. Holger Froese

    Series - Study Areas Away from Leading Paths: Marketing #Business
    Commented on Twitter

  5. Competencepartner

    Series - Subjects off the beaten track: Marketing: It continues in the series "Stud ...

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