{Best of HR Live} Marketing, recruiting, crowdfunding - with executives from Deutsche Bahn and Nokia: My sessions at Berlin Social Media Week


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After weeks of preparations, it is now time: From today to Friday in Berlin with 12, this year's Social Media Week will take place in Berlin. A week packed with information, sessions and discussions on different topics. Within the framework of this event, I will present 2 workshops and moderate 3 panel discussions.

social-media-week

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Simone Janson Simone JansonSimone Janson is publisherGerman Top20 blogger and Consultant for HR communication.

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What is Social Media Week?

The events at Social Media Week cover a wide range of topics from politics and society, business, PR and marketing to entertainment.

Together with the Institute for Communication in Social Media, I designed a series of sessions and will be actively present at five events this week. Most of my events start today in the Business Hub, in the building of Immobilienscout 24, Andreasstraße 10.

Blogging for beginners

The week starts today from 15pm to 17pm with the “Blogging for Beginners” workshop, which is unfortunately already fully booked. The workshop explains the basics of blogging with WordPress. The following topics are covered:

Why is

The workshop will explain the basics of blogging with WordPress. It also explains how WordPress can help quickly and for free.

How do I choose the appropriate name for the blog? How do i write Article and pages? How do I moderate comments? And how do I choose a suitable WordPress design and build the blog in a user-friendly way? It also explains how to find help for WordPress quickly and free of charge. More information can be found here.

Which topics are covered?

  • How do I choose the appropriate name for the blog?
  • What are widgets and menus?
  • How do I write articles and pages?
  • How do I moderate comments?
  • And how do I choose a suitable WordPress design and build the blog user-friendly?

And here are the slides for the workshop on “Blogging for Beginners”:

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Online and social media marketing

My workshop “Online and Social Media Marketing” will take place tomorrow from 15.30pm to 18.45pm and is also fully booked. Why is? Thanks to search engine optimization and social media tools such as Twitter, Google+ or Facebook, the Internet offers excellent opportunities to reach a broad audience, almost free of charge.

Why is?

And that's the point: Thanks to search engine optimization and social media tools such as Twitter, Google+ or Facebook, the Internet offers excellent opportunities to reach a wide audience virtually free of charge. But successful online marketing means not only technical know-how, but also to make headlines and texts creative and exciting, and to offer the reader added value.

Because only in this way does the long-term structure of a community work. How do I write good texts? What are the special characteristics of online writing? What does search engine optimization really mean? And how do I link the various social media tools for efficient use?

What exactly is being treated?

But successful online marketing means, in addition to technical know-how, to create headlines and texts in a creative and exciting way and to offer the reader an added value. Because only in this way does the long-term structure of a community work. How do I write good texts? What are the special characteristics of online writing? What does search engine optimization really mean? And how do I link the various social media tools for efficient use?

And here are the slides for the workshop with the topic “Online and Social Media Marketing”. He was directed primarily at solo professionals and small businesses. Here are the slides.


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Recruiting and jobs in social media

On Thursday I will moderate two panels on topics related to the world of work and social media. First, from 12.30 to 13.30, we will discuss the question How Social Media Changed Recruitment.

With executives from Nokia and Deutsche Bahn

I invited exciting guests to the panel “How Social Media Changed Recruitment”: Robindro Ullah, Head of Personnel Marketing and Recruiting South at Deutsche Bahn, Alex Oberberg, Marketing Manager Social Media for Nokia in London, Michaela Esswein, Headhunter for IT / Media / E -Commerce at KEAL Consulting and Katharina Daniels, author and expert for organizational and personnel development.


Video Note: If you don't see a video here, you have to activate the option "Watch videos" under "Privacy and Cookies" at the end of the page!

Application strategies and change processes

For 60 minutes, with lively audience participation, we discuss the question of how social media changes companies, what the optimal application strategies in Facebook, Twitter and Co. look like, what recruiters in social networks pay attention to (keyword applicants google!).

In addition, which conditions and culture of action in companies must prevail at all, so that the changes, which brings social media, at all by all can be supported and function, an aspect which in many enterprises, which likes to speak of Leitkulturen, rather neglected.

Insights instead of advertising messages

A good example of why social media should be more than just about being on Facebook and blatantly proclaiming how great the company is was Robindro Ullah.

Although he did not go into too much detail, he allowed an open and honest look behind the scenes of his corporation, understanding the hardships and problems that a large company faces in social media.

Positive feedback for committed brand ambassadors

He got a lot of positive feedback not only via Twitter:

[twitter srbanister / status / 251281605879025665]

I do not want to advertise for Deutsche Bahn - who Best of HR – Berufebilder.de® Reads regularly, knows that I also face this company sometimes very critical.

If you are not in Google, do not you exist?

But Alex Oberberg has also said some interesting things, such as the question of what happens if you are not found on Google.

Alex says the phrase “If you are not in Google, you do not exist” is pretty blatant - he argued for a more relaxed approach to your own Googlebilety: “There are also people who are not so extroverted.” (Minute 39.15)

Transparency is the best marketing

Both examples show once again that committed employees are still the best brand ambassadors for companies.

And that transparency and a relaxed handling of the social media for companies achieve the best marketing effect. So, dear companies, instead of driving expensive campaigns, simply invest in better employees.

How do companies use recruiting and social media

Because companies and recruiters are increasingly relying on Facebook, Twitter, Xing and blogs in order to actively search for qualified employees on the one hand, but also to get to know employees better in advance than with a traditional application via cover letter / CV would be possible.

At the same time, the communication behavior of companies becomes more open and applicants have the opportunity to attract attention at an early stage and to engage in dialogue with potential employers and employees of the company.

We worked out how much social media has changed classic recruiting, which current trends there are in social media recruiting, but also which change processes in a company have to work so that this open dialogue via social media can work at all.

Jobs in Social Media

From 15 p.m. to 16 p.m. we then discuss the topic “What are the jobs in social media”: In recent years, a variety of new job formats have arisen in and around social media and testify to progressive professionalization. Some jobs have been created from scratch, others have evolved from other professions and work areas. What do these jobs look like? To what extent do they offer an outlook on the labor market of the future?

How does social media change the world of work?

The Digital Media Women, an association founded in Hamburg for women in IT professions, invited 5 people to present their daily work: Melanie Gömmel, self-employed social media manager, Kati Krause, Country Manager Dailymotion Germany, Heiko Nehlsen, project manager for social media evaluation , Excerpt from media monitoring, Anna Neumann, Social Media Manager, DaWanda and Alex Oberberg, Global Marketing Manager, Social Media from Nokia.

The panel is aimed at all those who are interested in the social market in the labor market, eg jobseekers, people with disabilities, and those with a general interest in a changing professional environment.

Crowdfunding in music

On Friday, September 28.9th Finally, from 15 p.m. to 16 p.m., I will open the panel for ikosom “Crowdfunding for Music - Can musicians combine social media and money?” moderate. This is the only one of my event that does not take place in the business hub, but in local recreation Sternchen, Berolinastraße 7.

Under my moderation the topic “Crowdfunding for Music - Can musicians combine social media and money?” discussed: namely with the artists Rahel Kraska and Anne Haight, Maxi Kobold from Sellaband, Konrad Lauten from Inkubato and Tess Knuth from Gigmit. The idea for this panel came from this blog post, among other things, by asking why artists no longer use social media for promotion and the generation of advertising revenue.

It deals exactly with the question of why musicians are afraid of social media, the use of which is an important part of any crowdfunding campaign and thus the financing of their projects. Included are Maxi Kobold from Sellaban, Konrad Lauten from Inkubato, Marcus Rüssel from Gigmit and the musicians Anne Haight and Rahel Kraska.

"Why are musicians afraid of social media? One of the cornerstones of any crowdfunding campaign is the use of social media to reach the audience. The experts will explain and show successful crowdfunding campaigns for musicians. ”


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