The events at Social Media Week cover a wide range of topics from politics and society, business, PR and marketing to entertainment.
Together with the Institute for Communication in Social Media, I designed a series of sessions and will be actively present at five events this week. Most of my events start today in the Business Hub, in the building of Immobilienscout 24, Andreasstraße 10.
Blogging and online marketing in the workshop
Blogging for beginners
The week starts today from 15-17 clock with the workshop "Blogging for Beginners", which is already fully booked. The workshop will explain the basics of blogging with WordPress. The following topics are covered:
How do I choose the appropriate name for the blog? How do I write articles and pages? How do I moderate comments? And how do I choose a suitable WordPress design and build the blog in a user-friendly way? It also explains how WordPress can help quickly and for free. More information can be found here.
Tomorrow, 15.30-18.45 Watch will be the venue for my workshop "Online and Social Media Marketing", which is also fully booked. Why is? Thanks to search engine optimization and social media tools such as Twitter, Google+ or Facebook, the Internet offers excellent opportunities to reach a wide audience virtually free of charge.
But successful online marketing means, in addition to technical know-how, to create headlines and texts in a creative and exciting way and to offer the reader an added value. Because only in this way does the long-term structure of a community work. How do I write good texts? What are the special characteristics of online writing? What does search engine optimization really mean? And how do I link the various social media tools for efficient use?
On Thursday I will moderate two panels on topics related to the world of work and social media. First, from 12.30 to 13.30, we will discuss the question How Social Media Changed Recruitment.
Companies and recruits are increasingly focusing on Facebook, Twitter, Xing and blogs to actively seek qualified employees on the one hand, but also to get to know employees better in advance, than with a traditional one Casting via cover letter / CV would be possible.
At the same time, the communication behavior of companies becomes more open and applicants have the opportunity to attract attention at an early stage and to engage in dialogue with potential employers and employees of the company.
With executives from Nokia and Deutsche Bahn
We will discuss how social media has changed classical recruiting, the acute trends in social media recruiting, but also the changes that must be made in a company in order for this open dialogue to function through social media at all.
I have invited high-caliber participants: Robindro Ullah, Head of Personnel Marketing and Recruiting South of Deutsche Bahn, Alex Oberberg, Global Marketing Manager, Social Media of Nokia, Michaela Esswein, Head of IT / Media / E-Commerce at KEAL Conulting and Katharina Daniels, author and expert in organizational and human resources development.
From 15 to 16 Uhr, we will then discuss the topic "What are the jobs in social media?": In recent years, a variety of new job formats have emerged in and around social media and testify to a progressive professionalization. Some jobs have been completely re-created, others have evolved from other professions and fields of work. What do these jobs look like? To what extent do you offer an outlook on the labor market of the future?
Digital Media Women, an association founded in Hamburg for women in IT professions, invited 5 people to present their everyday work life, Melanie Gömmel, Self-employed Social Media Manager, Kati Krause, Country Manager Dailymotion Germany, Heiko Nehlsen, Project Manager Social Media Evaluation , Section media observation, Anna Neumann, Social Media Manager, DaWanda and Alex Oberberg, Global Marketing Manager, Social Media from Nokia.
The panel is aimed at all those who are interested in the social market in the labor market, eg jobseekers, people with disabilities, and those with a general interest in a changing professional environment.
Crowdfunding in music
Finally, on Friday, I will be moderating the Xuzum-Xnumx for ikosos panel, "Crowdfunding for Music - Can Players Combine Social Media and Money?" This is the only one of my event that does not take place in the business hub, but in Naherholung Sternchen, Berolinastrasse 15.
The question is why musicians are afraid of social media, but their use is an important part of every crowdfunding campaign and thus the financing of their projects. Maxibold from Sellaban, Konrad Lauten from Inkubato, Marcus Rüssel from Gigmit as well as the musicians Anne Haight and Rahel Kraska will be present.
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