Greenwashing as a sham
Greenwashing is the technical term for Company, who advertise eco, but hide behind a Mogelpakung. They do that because eco and social conscience sell well today, but are more expensive in production at the same time.
So many companies come up with the idea of polishing up their profits with this discrepancy - of course without informing the customers about it.
DM's pocket gate
So it was now apparently with the Drogerimarkt chain DM, whose founder Götz Werner likes to make time on eco-social. Embarrassing. The background:
DM distributes fabric bags produced by Manomama, the award-winning company of the Augsburg-based Sina Trinkwalder.
Das 2010 gegründete ökosoziale Textilunternehmen beschäftigt hauptsächlich auf dem Arbeitsmarkt benachteiligte Menschen und produziert vom Garn bis zur Naht komplett in Deutschland.
Of course, the DM cloth bags are also sold against this background - because many people like to support good projects.
Blogger Pia Drießen has now established and on her blog Mamamiez equal publicly heldthat DM copies of these bags apparently now in Tirppur / India produce - a place that was also for child labor in the criticism.
Although buyers of the bag also support the children and India, in what way remains, Pias Recherche, however, unclear. So she writes:
"You hear a lot about the suffering of the children, but the concrete help / responsibility is given to industrial partners and textile suppliers. "
On the website of DM is the talk of both production sites, Augsburg and India.
"With our production facility in Augsburg, we support German manufacturers, with the production facility in India, we promote local social projects."
Here I am human, here I am fooling myself?
As you can read on Mamamiez, there are also some key changes in the "buyer handling":
"While the old Manomama bags did not lose or damage when they got a new bag or money, you only get a new bag for your new bags, but not your money back. Here you would have to think again about the term "pawn" bag. "
On Twitter, the topic is brought to the point as always:
"Dm - Here I am human, here I'm kidding. #taschengate
- pramesan (@pramesan) 13. November 2014
Opinion is missing
There is no opinion from DM so far. Not even against Sina Trinkwalder. Here the communication and marketing department would be asked to take a position as quickly as possible.
- Jules (@jules79) 13. November 2014
We can not wait to see what happens!
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