Marketing Guide of the Club 55: The Secrets of Top Sellers

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The strictly access-regulated Club 55 bundles the sales competences of the Sellerelite of Europe. Now, for the first time, a club-authorized marketing guide is available in book form. How do the sales secrets of the Sellerelite look like?

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Here writes for you: Damian Sicking has more than 25 years of experience as a specialist journalist and (chief) editor for or Profile

Europe's top salespeople gather at Club 55


Since 1959, the 55 club has been established, in which the best sales and marketing experts in Europe meet and regularly discuss current trends. Access is highly regulated and only a few are allowed to attend the meeting.

Those who wish to be included in this exclusive circle must meet certain criteria and be recommended by at least two existing members.

Now, for the first time, there is a club-authorized work that sees itself as a guide to sales success: "Sales Code 55". A work that is very well suited for sales and marketing.

The success secrets of Europe's sellerelite


But how do the success secrets of Europe's salespeople look like? The most important questions they deal with are:

  1. Why do we buy this and not that?
  2. Why do we not buy at all and when?
  3. What is behind our purchasing decisions? What must happen to buy from buyers?

In search of the Holy Grail of the sale


These and similar questions not only occupy scientists, but also legions of sales and marketing directors, sales trainers and book guidebook authors. The members of the "Club 55" are on the trail of the secret of the ultimate sales success. And for many years.

Currently, these elitist circles include Erich-Norbert Detroy, Hans-Uwe L. Köhler, Martin Limbeck, Frank Scheelen, Stephan Heinrich and Gregor Staub. All people who have been driven for years by the search for the Holy Grail of sale.

All relevant aspects of modern selling


Now, the previous expedition results of perhaps the best sales experts in Europe are available for the first time in print. We may imagine: "Sales Code. The secret of success of Europe's seller elite. "

The book, with a total of 460 pages, is edited by Michael Ehlers and Guglielmo Imbimbo, both members of Club 55. As a kind of reinforcement, you have sought out numerous colleagues from your club in order to write their "guide to sales success" together. The result is an exciting book that highlights 55's overall success aspects of the sale.

The personality is important


This includes, among other things, the personality of the seller, the sale in the age of digital transformation, the importance of relationship management, and, of course, the importance of data maintenance, preparation and acquisition, and a great deal of competencies

  • communications,
  • Negotiation-,
  • Presentation and
  • Making power.

The Bible of Selling?


In short, as the two editors in the preface write with pride, we are dealing here with a "canonical work," the bible of selling, "dealing with all aspects of modern selling."

Conclusion: This book is a "must read" for anyone who is responsible for sales or marketing. Point.

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  1. Thomas Eggert

    Marketing Guide of the Club 55: The Secrets of Top Sellers of Damian Sicking via OCCUPATIONS - Highly recommended LnHzsUyHyb


    Marketing Guide of the Club 55: The Secrets of Top Sellers of Damian Sicking via OCCUPATIONS - Highly recommended SN0rePIxSi

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