Because selling makes happy
In the age of the Internet, every product is accessible to every buyer at all times. At the same time, an oversupply of products and information is unsettling. Potential customers quickly lose track of things. No overview - no buying motivation!
This is where the good seller comes into play. His vocation is to be the guide in the supply jungle. As a vital guide, it helps its customers to find exactly the right products or services for them. Sellers who make their customers happy through their personal commitment have a good reason to be happy themselves.
Help customers make decisions
What does the customer really want? The salesman is required to listen closely and find out exactly this with genuine interest and specific questions. Detective nonsense is in demand. Many customers turn to the specialist trade because they are not quite sure what they are looking for. Instead of reacting impatiently, sellers should be curious about the people who oppose them.
And look forward to the new sales situation. If you are curious, do yourself the biggest favor, because curiosity makes you smart and happy! When curiosity seizes us, a cocktail of happy messengers is poured out in our brains. This hormonal boost also changes our thinking, because fresh neural networks and interconnections in the brain are linked. Studies have shown that this increases the intelligence quotient.
A good seller is an entertaining seller!
Wisdom helps sellers correctly assess customers. The customer spoiled by the media is always on the lookout for the extraordinary. Unfortunately, he is often disappointed in specialist shops. With “Can I help you?” and "You can find that over there on the left!" sellers do not win a price for customer orientation.
The customer of today wants to be entertained. No seller has to become a comedian, joke jokes or perform art pieces. But he should be able to tell stories about the brand or the product and also have fun.
Involve clients with all senses
Enthusiasm is in demand, but is not enough, the customer is not taken away. What is the use, for example, For example, the stationery enthusiast describes the advantages of a filler, but does not give it away.
By simply trying it out, the novice writer would have “grasped” the hand-friendly advantages quickly and his mother would have chosen this model.
Directed by the seller
This direct trial of alternative products works only in stationary trade. Without annoying re-packing and resending.
It is the seller's advantage to use this advantage. A good seller always keeps the threads in his hand. He is directing. The customer is an actor. But he must be allowed to play. Then he can talk enthusiastically about the buying experiences in the specialist trade.
8 tips how sellers inspire their customers
- Be curious about the people and their desires
- Make a nice compliment to the interlocutor.
- To listen appreciably and to make the conversation partner think through with intelligent questions.
- To formulate his needs exactly to the point. The customer really feels understood!
- For clarity: give orientation in the jungle of possibilities and make a clear recommendation
- A new solution or idea.
- Caring for good stories and transporting information sustainably.
- Involve the customer through vivid demonstrations and let them “understand”.
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