Acquire new customers with Marketing 2.0: Goodbye cold adé {review}

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Acquisition, and especially the so-called cold acquisition is for many simply pure horror. The better that there is the Internet, because good Internet acquisition can reach many potential prospects and customers. This book shows how to do it.

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Oliver Ibelshäuser 85Oliver Ibelshäuser is a journalist and owner of the editorial office Text und Vision.


Address and bind customers via the Internet

The goal of a good marketing strategy should be to achieve the greatest possible suction effect. Margit Moravek shows in her “1 × 1 of Internet acquisition” how customers are won over the Internet. A good quick course, especially for smaller ones Company and start-ups are worthwhile.

“Marketing 2.0 is a tried and tested customer suction system. Suction is the opposite of print marketing. They make themselves attractive on the Internet and let customers approach you. ” In her book “The 1 × 1 of Internet Acquisition”, author and advertising specialist Margit Moravek gives numerous good reasons that make the web the best platform for advertising and customer loyalty.

In contrast to cold acquisition, advertisements or brochures, here you have the chance of quick, direct and direct customer contact including snowball effect. Because those who deliver good, useful or original content are recommended, shared and “liked”.

Cheap and good on the web advertise

Margit Moravek calculates that internet marketing is unbeatably cheap: "Many readers will be able to make do with a marketing budget of € 99 per year." In order to keep this promise, the author provides a number of good tips on free software helpers or contact addresses that will provide you with valuable services in your campaigns.

eMail-Marketing, Facebook fan pages and even cyber seminars for your customers can be provided (almost) free of charge! You only have to contribute the ideas. And convey that certain kick that your competitor doesn't have on offer. “Customers have to feel emotionally connected to you and your company. A positive feeling awakens the buying mood. ” And creates the hoped-for pull.

From the eMailing to content marketing

In her guide Moravek spans the page from the landing page eMails and e-books, social media acquisition via Facebook, Xing, blogs and videos and search engine optimization to webinars and the currently hyped content marketing (“specialist content that offers customers added value”).

On the basis of concrete examples, the author makes clear which rules apply to the different channels and how the right marketing mix can be set up. Internet acquisition is independent of the industry, the size of the company or the products and services offered. If the target group moves on the Internet, they also want to be picked up there. Moravek provides the guide.

Conclusion: “The 1X1 of Internet acquisition” is a quick course in online marketing that, in just around two hours, makes it clear to small businesses and startups in which channels advertising measures are promising. Good basic book!

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