Step 5: Formulate a short introduction
We have learned that a good speech depends on the content. But at least as important is: A gripping entry that captivates the audience from the beginning! How to do that, I show here.
Perhaps the most important point here: Now name the topic of your speech, but do not anticipate your opinion. It is best if you formulate the topic - or the core thesis - as a question.
Step 6: Write the main part of your speech
Now it goes to the main part. Start with the weakest argument to not shoot your powder directly, and conclude with the best and strongest argument. Overall, you should only bring more than five arguments in exceptional cases, because here is the rule of thumb: No more arguments than you can count on one hand. And finally, the arguments you give must always justify them.
Repeat important statements. Because: Information is only really internalized if it is repeated permanently. One also speaks of the "suggestive power of redundancy". If you repeat your message with similar phrases with new examples, you will achieve the best effect on your audience. Do not be afraid to say that you are repeating yourself.
Step 7: Formulate a fulminant conclusion
Do not delay the conclusion too long and do not announce the end of your speech, in the sense of: "Before I come to the end of my speech, I would like to ..." Do not say sweeping "Thank you for your attention", but quit Your speech best with your motto.
Here are three ways you can finish your speech elegantly and in a way that will hang in the listeners:
- Make a reference to the beginning
- draw a conclusion or
- design a view, wish or vision.
Step 8: Spice up your speech
By "seasoning" is meant that you revise your raw text so that your speech is entertaining and "easily digestible". Here are some concrete recommendations: Nothing makes a speech as interesting as its brevity.
You therefore make your speech "spicy" when you renounce it. So think about which words, phrases and sections you can delete without having to sacrifice (essential) content.
Pay attention to the time form
Speeches are written in the present - and, of course, kept. Pay attention to short main phrases. You should definitely rewrite phrases that are longer than eight words. Equally taboo are subordinate clauses - they have lost nothing in a speech.
Delete all subject and foreign words. If this is not possible, explain it - without the teacher's finger - when using it for the first time.
"Let me take a look at my statements: One of our clients last year had our product XY ..." Tell stories. This is one of the most effective ways to engage listeners and make content understandable.
Because stories help to give meaning to the bare facts. The more emotional the story, the better it is, because then the facts will keep all the better. ("In the year 1867 Jan Winkman made a terrible discovery ...")
Step 9: Create a redemancript
Now it is time to review all statements, figures and sources. The same applies above all to the named names, offices and functions. Also reassure yourself about the meaning and pronunciation of foreign words and proper names.
Create your speech manuscript and, if possible, submit it to an expert for review. Use a large font size and a large line spacing for the speech manuscript. Also, number the pages and staple the sheets together to prevent an "accident".
Step 10: Prepare yourself for a discussion
Also, ask yourself, "What arguments could critics or opponents bring forward?" Anticipate possible objections and consider answers to them.
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