Preparing Speech and Speech in 10 Steps: Creating the Mansucript Framework

Next part

We make the Working World more Human and Ecological, so we donate Revenue for Certified Reforestation. As Publisher Best of HR - Berufebilder .de® with an unique Book Concept, on-demand eCourses and News Service we share 15 years of Experience with our Customers (Samsung, Otto, State Institutions). By the Top20 -Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .
Copyright: Artwork created as part of a free collaboration with Shutterstock. ,

Lectures, speeches and greetings are a mixture of oral and written communication. Although many advisers recommend to perform freely, let's face it: only true professionals will succeed in speaking freely and convincingly for longer. And they, as a rule, also need a punctiform manuscript like a frame.

Preparing Speech and Speech in 10 Steps: Creating the Mansucript Framework reframing

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

More knowledge - PDF download, eCourses or personal advice

Here writes for you: Prof. Dr. Martin-Niels Däfler teaches at the University of Economics and Management (FOM) in Frankfurt am Main. Profile

From the author:

Best of HR Berufebilder


Best of HR Berufebilder


Best of HR Berufebilder


The content matters


Let me start with three general comments:

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

  1. Write and talk only about topics you know. At every speech the audience has a high expectation - you have to tell your listeners something they do not know yet. A lack of knowledge automatically leads to a loss of authority; At the latest in the questionnaire, non-experts will be revealed. Always focus on where you are well-versed.
  2. Watch what you say. Which contents could be misunderstood? On which topics should the audience react sensitively? Which contents are (very) controversially discussed? You should avoid sensitive topics or those that are ambiguous or misunderstood.
  3. Be personal. A good speaker not only speaks to the cause, but judges, comments, recommends and reports from his life. Through subjectivity a speech becomes human. So you have the courage to express your own theses and if necessary to provoke (a little) the audience.

Step 1: Answer the policy questions.


  • First, be clear about some basic things - the following questions will help you:
  • What is the speech?
  • Which people (groups) are in the audience?
  • What are the attitudes, experiences and prior knowledge of the audience?
  • How many listeners are expected?
  • How can I give them a benefit?
  • Which lectures or speeches are there before, which afterwards?
  • How long is the speaking time?
  • Which speech goal do I have?

Step 2: Formulate the central message


A good speech can be summed up in a sentence that simultaneously reflects the central message or motto. At least your audience should remember it. Here are three examples from well-known speeches:

  • Winston Churchill: "I have nothing to offer but blood, toil, tears and sweat."
  • Martin Luther King: "I have a dream!"
  • Roman Herzog: "A jolt has to go through Germany!"

You do not necessarily have to use the central message verbatim in your speech - but you should write down that one sentence and make it visible on your monitor or elsewhere. Thus, when formulating the speech, you always have an eye on what you are aiming for.

Step 3: Formulate a gripping entry


The approach to speech fulfills various functions. He should first arouse the attention of the audience. Then he is to prepare the main part in content - but actually only write it out, because a more detailed introduction to the topic follows later with the introduction (see step 5). Finally, the introduction is intended to weigh the listeners against the content of the speech and the speaker. So place a high value on the start, because the first impression is decisive.

Here are some ways to start a speech: Anecdotes, own experiences and insights, constellation or horoscope (also Chinese horoscope), fables, fairy tales, legends or myths, world records, unusual statistics, popular errors or historical events.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Step 4: Formulate a short Opening address


If you are wondering: Yes, I really recommend starting with no greeting (with step 3) and then having the official greeting followed. That way, you get a lot of attention. I call this the "James-Bond-Effect", because with the 007-movies the viewer is drawn directly into the action and only after a few minutes follows the opening credits. What the opening credits in the cinema, the salutation is at the lecture.

Even if it should be difficult for you: if possible, do not greet more than three persons by name, otherwise you will start by shoveling a "name grave" and lose your attention again. Mention further names then rather in the course of speech. Always check the correct pronunciation of names first and make sure that you know the exact title or function.

More knowledge - PDF download, eCourses or personal advice


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,35 Book now

Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

16,20 Book now

Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

149,99 Book now

occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our privacy policy.

  1. To follow debate on this post
  2. All debates follow
  1. Jens M.

    Time is getting tighter and better in today's hectic daily work routine and good preparation often falls by the wayside. Too bad.

  2. Dirk Eickmeier

    RT @SimoneJanson: The Career Leadership: Prepare a speech in 10 steps (part 1) #Presentation

  3. Holger Froese

    The Career Guide License: Prepare a Speech in 10 Steps (Part 1) #Business

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.