To the text

Better work, information as desired: We give you the information you really need and are committed to a better and more ecological working environment. When Book Publisher Best of HR – Berufebilder.de® with Unique Book Concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. Publisher Simone Janson also heads the Institute Berufebilder Yourweb, which awards scholarships and belongs to one of the top 10 female German bloggers, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia .

Disclosure & Image Rights: Image rights at Atelier Coaching & Training.

Here writes for you:

Stefan Häseli Portrait 1_quadrStefan Häseli is a consultant for organizational development. For over 10 years, the University of St. Gallen-certified coach and trainer for management, communication and marketing issues has accompanied well-known companies such as Omega, Swatch, Reader's Digest and the Swiss Post. Awarded the International German Training Prize in Gold, the former cabaret artist and book author is also in demand as a moderator and keynote speaker in German-speaking countries. More information at www.atelier-ct.ch and www.stefanhaeseli.ch All texts by Stefan Häseli.

Leadership satire: The new mission statement

Hannes returns to work. The management has just developed a new mission statement. But what exactly does that mean?
Leadership management-leadership-satire8

New mission statement - and now?

The last two days he spent in a pleasant seminar hotel in a Klausurworkshop. Participants were the members of the management. They had withdrawn from the hectic everyday life to develop a new mission statement.

That was also badly needed after the Company had changed dramatically: outsourcing of production and strengthening of its two core competencies, sales and marketing. That sounds good, Hannes is aware of that. Ultimately, however, it means that most of the business today is done in Far Eastern foreign countries. Here are merely staff departments such as personnel, finance and just the marketing settled.

The mission statement

Five new guiding principles are to be introduced in the future clear, unmistakably and unmistakably show what is important to the company:

  1. Our employees are the most important asset.
  2. Our customers are our focus.
  3. We take our social responsibility confidently.
  4. Our finances are on good terms.
  5. Our development serves our progress and takes place continuously.

That is the yield of the two days. Now it is a matter of preparing texts for the implementation of the guiding principles in order to discuss and adopt them in a new workshop. Each member of the management received a sentence and has to present a text proposal by the end of next week. "Our customers are our focus" was given to Hannes democratically.

The customer is our focus

He is aware that he has once again made the most unpleasant sentence. He ponders: “For years, services have been cut, prices increased, the product range reduced, personal contact persons have been replaced by a web info box and interns in an outsourced call center in Ireland.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse or series Download. Actions or news via Newsletter!

And now he should make it clear to the customer in a few sentences that they will be served better than ever. “Well ... it is not up to him to ask philosophical questions, he is in the same boat. The company is under pressure and he inevitably has to go along with it.

To make tangible the concrete customer benefit

"Our customers are our focus". How can one formulate this sentence more concretely? Hannes thinks in terms of customer benefit. "With our new, compact product range you always have an overview and save time to work your way through a confusing offer".

It could go in this direction. "With our new web info box, you can address your concerns to us at any time - even in the middle of the night." That is definitely a step forward. Remember, in the middle of the night, the customer has a thought, feels for the smartphone on the bedside table, types in the request and goes back to sleep. He no longer has to take office hours into account.

In addition, after the entry, he has a few days to look for solutions himself, because the standardized 72 hours will certainly pass by the time someone from the company answers. This brings Hannes to the next sentence: "With clear standards in the response deadlines, you can plan your day-to-day work precisely". That means in plain language that nothing works for three days. Since this is clear from the start, nobody expects anything beforehand.

The price increase

The reason for the price increase over the past two years is still missing. "Thanks to a market-oriented price structure, you benefit from a transparent benchmark with our competitors." That sounds good. You don't know how you differentiate yourself from the competition, but you don't have to discuss the price anymore, because it is the same and agreed anyway. You just don't need to say it.

The mission statement is slowly filling up with content. Hannes convinces himself: "It is important that a model does not remain a paper tiger, but that it is lived in everyday life thanks to specific customer benefits and is experienced positively by the customer". He is happy to have created an effective benefit ...

Find out more - our books on the subject

  • book review




    book review




    book review




    book review




    book review

  • book review




    book review




    book review




    book review




    book review

  • book review




    book review




    book review




    book review




    book review

  • book review




    book review




    book review




    book review




    book review

4 responses to “leadership satire: the new model”

  1. Natalia Singer says:

    RT @SimoneJanson: Management satire Hannes manages - 8/10: The new mission statement - - Recommended contribution 5IWUOIn4wh

  2. Competencepartner says:

    Management satire Hannes manages - 8/10: The new model from Stefan Häseli: Hannes returns to his ... - Recommended contribution Q9rUqXElR4 #Creation #Education

  3. REGIS GMBH says:

    Leadership Satire Hannes Manages - 8 / 10: The new mission statement by Stefan Häseli via BERUFEBILDER - Recommended contribution C7RmpuKL6W

  4. Thomas Eggert says:

    Leadership Satire Hannes Manages - 8 / 10: The new mission statement by Stefan Häseli via BERUFEBILDER - Recommended contribution RpCz9HfyxU

Post a Comment

Your email address will not be published. Required fields are marked with * .

Ja, I would like to be informed about the latest promotions and offers via Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.

EnglishDeutsch