Leadership and change management: convincing and integrating employees


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Company are changing. This daily demands not to remain in old patterns of thinking and behavior, but to quickly make new decisions, but above all, to take action. Because: Without implementation no success!

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Ralf Koschinski Best of HR – Berufebilder.de®Ralf Koschinski is a business graduate, coach and medium-sized business consultant.

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Elmar Lesch Best of HR – Berufebilder.de® Elmar Lesch is a business coach, management and sales trainer.

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Managers do not do their job justice

Managers usually approach the necessary change with great commitment and agility - but the bitter reality is catching up faster than expected: they fail to implement it. Instead of specifically supporting and relieving their employees, they additionally burden them, exert pressure, demand instead of promoting. What is needed is a symbiosis of task / process orientation and human orientation as well as empathy as a lever for success in achieving sustainable results and shared success.

But the reality is different: permanent overload in the daily business leaves no time for reflection and for the planning and implementation of strategic future projects. This overburdening of managers inevitably leads to overburdening employees with more and more tasks, too many unclear specifications and a permanent change of priorities.

Only lip service

Executives fail to implement goals, strategies, projects because the focus is on "must" instead of "can - may - will" and they do not manage to make employees involved as involved.

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And all in a time that is characterized by dynamics, speed, complexity, shareholder value and the demand for agile methods. If leadership coaching is lacking as a core competency and knowing the key methods, executives can not motivate their employees to move. Change and implementation - and self-responsibility - remain a lip service.

Pick up staff, take people

Obstacles, the so-called SAU traps (failure.An.Umsetzung) take their momentum. Above all, they forget the crucial point: to pick up the staff. To lead means to take the people around. This is the only way to achieve excellent results.

Implementation often fails because both employees and executives or project managers do not continually work on their improvement or renewal. They remain in the status quo. Projects fail, goals are not achieved. No wonder, after all, today's focus is more on the goal than on the human factor.

5 symptoms in the corporate environment

Economically, in most cases, this not only leads to no solution, but even to paralysis. Add to this disruptive technologies and the much-described VUCA world: Volatility, Uncertainty, Complexity and Ambiguity shape our lives - both privately and professionally.

International competition is constantly increasing. The innovation cycles are getting shorter. Globalization and digitization are progressing. Due to increasing speed and an increased intensity of pressure and stress the illnesses increase. Discussions with CEOs, HR developers, and employees reveal the following symptoms:

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  1. Loyalty decreases: Both employee and employer loyalty declines. This can be clearly seen in current developments such as spin-offs and agency work, changes in the workplace and the discussion about the home office.
  2. Strategies fail: It is an increased failure of goals and strategies to see. Instead of a culture of implementation prevails Company usually an excuse culture! As a result, fewer and fewer results are achieved, which bring the company forward at the necessary high speed.
  3. Pressure grows: Pressure and stress increase, which contributes to discomfort for many employees, and often leads to burnout. The employees clearly feel that there is a lack of support on the part of the company or executives.
  4. Time is missing: Executives are very busy with themselves. They have a huge amount of work to do and not least due to digitization a lot of administrative tasks. Constantly new processes, controlling etc. - there is no time left to fulfill the most important task of a manager: to lead people - as a management coach.
  5. No solution: There is a lack of a solution that companies and people can use to master this change effectively. The variety of tools and methods confuses more than it helps. There are no instruments that really focus on employees as human beings in a continuous change process, so that they are permanently taken on and motivated.

A new behavior is needed

If we want to achieve something - something new in addition - we need implementation skills. We have one desire, one vision, one goal - and one strategy is to guide us. Sometimes this is achieved with relatively little effort, sometimes we have to work harder.

Because in order to get into the implementation, we often have no choice but to change our behavior. A big challenge for us humans. Also because change is accompanied by a high degree of self-discipline. This and the will to achieve the goal, but then almost automatically lead to a consistent self-control.

Intervention, if necessary

Important in connection with implementation in companies: If people have this self-management, they need less motivation from the outside, because they have practically in themselves.

Which makes it much easier for managers. Leadership then means simply accompanying the natural process and intervening on a case-by-case basis when necessary.

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  1. Annette Gonser

    Good post - like SAU trap :-)

    • Simone Janson

      Thank you, we are glad that we will forward this to the author.

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