Concept Create Practical Tip: Formulate tasks, focus goals, keep track - 9 tips



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Reprint: This text is from the book "Konzepte ausarbeiten: Tools und Techniken für Pläne, Berichte, Bücher und Projekte (2004)" by Dr. Sonja U. Klug, published at BusinessVillage Verlag, and was left to us for reprint.
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In this small series, practical tips for creating a concept were presented. One of the core problems of many people: keeping an overview. Create Concept Practical Tip: Formulate tasks, focus on goals, keep track - 9 Tips Create Concept Practical tip: Formulate tasks, focus goals, keep track - 9 tips

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Keep an overview

Overview

Finally, there is another problem that hinders many people in the elaboration of a concept, especially when it is more complex:

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In view of the extensive information you lose the overview. How can this be done?

Help, too much info!

Overview

Do you know such sentences? "It's way too much" "I have far too much documentation, but too little time to read and really work through." Or, "It's far too much material and stuff to keep everything in mind at the same time and bring in a real overview. "

Stop! The next demotivation trap lurks here: Do you really have to read and work through everything? And do you have to juggle everything in memory at the same time? The answer is clear: No!

Our learning methods: yesterday's snow

Overview

Although we are accustomed to our school and training system to read everything from point to point and then maybe have to memorize it, too, this is snow yesterday!

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With this antiquated work style, you will not be able to go further in the age of permanent information overload and high-speed management, but will end up in a dead end of unfinished, semi-finished tasks that will pull you off.

9 tips for a better overview

Overview

However, what helps you keep an overview are the following tips:

1. Free yourself up for more efficient reading methods

Overview

Get free from old workloads - there are more efficient methods that do not exceed your reading capacity, nor overload your brain, but still let you be the master of the information and material flood.

However, another problem is: "I'm not looking through" "I have no problems with the fabric filling, but how should I relate and then interpret the different facts? My documents are so heterogeneous in content that I fear that I will not get a clear view. "

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2. To understand complex facts

Overview

In particular, when a situation seems contradictory and unclear, it is not easy to turn it into a coherent picture and a coherent one Concept to develop.

Another problem is the complexity of many issues. Complexity is not to be confused with complexity. "Complicated" simply means "difficult"; However, "complex" means "complex, forming a multitude of confusing interactions, interconnected, forming a system".

3. Relax, instead of being demotivated from the beginning

Overview

Today many things are not only complicated, but also complex - but still manageable. For the weighing and interpreting of different information, there are also qualitative and quantitative methods, such as the morphological matrix and the paper computer.

So relax, and do not let yourself be demotivated before the start of dummy problems!

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4. The real problem when creating a concept

Overview

Now that you have reviewed my three tips, I would like to ask you directly the question: What is your personal problem in the development of your concept?

The real problem is that before you get started, you need to be clear about your job:

  • What is the purpose of your concept?
  • What conditions or conditions must be observed?

5. What is the task?

Overview

Let's say your job is to create an advertising campaign for a new software product. The goal in this case could be: "The concept should illuminate all elements of the distribution mix and find the most promising ones."

One condition could be: "The advertising budget can not exceed two million euros." In a nutshell Make the goal of your concept as well as all associated conditions precise and complete in writing.

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6. Use the 3 steps to create a concept

Overview

I would like to draw your attention to the 3 steps that are necessary for the proper creation of a concept and which I have dealt with very extensively in the following articles.

  1. Conception under time pressure
  2. Keep an overview
  3. Write the concept

7. Objectives in mind

Overview

In this way, you have the essentials of your task in mind at all times. This is especially important if you threaten to "drown" in the variety of information and the complexity of the individual work steps in between.

A concept is mostly not self-purpose, but pursues an overriding goal; it is created, for example, to serve as an information basis for further work steps. Now formulate the higher goal in writing.

8. The overall goal

Overview

In the case of the advertising campaign, the overall goal could be: "The concept serves as the basis for decision-making for the meeting with the advertising agency on 20. February."

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Now consider whether you still pursue other goals with your concept. For example, these may be personal goals that are not directly related to the work task but are nevertheless important.

9. Do not forget immediate goals

Overview

In the case of the advertising concept, the goal could be: "I want to convince the advertising agency with my concept and win for the solution I found. With the concept, I would like to recommend myself as head of the advertising campaign. "

Tip Do not keep up with dummy problems, which ultimately can only call down your abilities unnecessarily. Concentrate on the essence of your concept, namely the immediate goal:

  • What is the purpose of your concept?
  • What are the conditions and requirements?
  • The overarching goal: what is your corporate purpose?
  • The personal goal: What do you want to accomplish with the concept for you personally or professionally?

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Overview


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  1. Paulina Philipps

    All along I was looking for a good guide to concepts. Here I can only say: super, super, super! Thumbs up!

  2. Marcus Donnelly

    Creating a concept well is really important nowadays!

  3. Christopher Treadway

    Their style is unique compared to other people I've read stuff from.

  4. Pingback: More Money: 10 Tips for Salary Negotiation CHARACTER PICTURES

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