Expand your horizons
Do you know this type of drawing, which likes to be passed around in social networks, where you can recognize two very different motives? The interesting thing is that many of these illustrations allow two perspectives. For example, you can see the distinctive profile of an Indian. Or you can see the back of a plump figure in the cloak throwing a dark shadow against the wall.
Suppose two viewers perceive the different fi gures of this image without knowing that both perspectives are possible. They would argue endlessly. They would not stop until someone told them they were both right. You can actually look at the same picture and see something very different. The same applies in the examples: sellers and buyers have had a different picture of their respective interlocutor due to their different perspectives.
Guide and sale: Success depends on your own perception
It depends on our personal perception which side of an image or a human we see first. Our personality, the influences from our past, our previous conditioning decide which of the two images we perceive first.
We do not see the world as it is, but as we are.
If we manage to break away from our usual perception, we suddenly see the same thing with different eyes. As in this picture: If you first saw the Indian, it will be difficult for you to make out the contours of the figure in the coat. But once these have formed into a shape, you no longer see the profile. Or in a sales talk: If the seller had broken away from his usual perspective, he would have recognized that the customer only wanted to lead an earnings-driven sales talk.
Change the perspective: an eye-opening moment
The customer had nothing against him personally, he just wanted to keep the reins in his hand. What one of them meant to be efficient and direct came across the other harshly and aggressively. With such misunderstandings a number of potential customers go through the "rag". If you change the perspective, that's over. You will win over customers you have preferred to avoid because you did not get along with their style.
The famous aha effect, when perception "swits", is the crucial moment. At this moment, we are getting out of our usual frame of reference and gaining a different view of the world. Of course this is not always as easy as with this drawing. When it comes to beliefs, yearlong convictions, deep-rooted experiences, our innermost mind refuses to accept a new view. This requires a good deal of self-knowledge and the knowledge of why we see certain things as we see them before we can get rid of them. We must learn to set down the spectacles through which we see the world, and set up another, or even many others. But why should you do that and get out of old habits?
A small change with big consequences
The fact is that often a small change is enough to make a big difference. Think of horse racing! The winner often only has a nose-length lead over the runner-up. Or at the 100 meter run. Why are the runners panning over the home stretch with their upper body outstretched? Because they want to achieve a minimal advantage that makes the big difference. Afterwards nobody asks anymore, how many centimeters or hundredths of a second the distance between first and second places was. Afterwards you only know what the world champion or Olympic champion is called.
So you may need to change little about your behavior to be among the best. Follow the "winning edge principle": a small lead causes victory. Maybe your competitor's product is just as good, the service just as efficient, and there's no difference in price. But the small edge may be that you get along with your client better, because he feels understood by you. And that's why he buys from you.
Small tips with a decisive effect
Maybe you do not have to change that much about your behavior. It may be enough if you follow a few simple tips and strategies to make a difference in your relationships with customers or employees. Your results are likely to improve significantly as you engage with the people you have had difficulties with, and who will inspire and convince you with the method you will get to know here.
It's hard to emphasize just how important a personal relationship is, without which it would not be possible to impress the customer. Hans Christian Altmann cites research by Rolf Berth in his bestseller "Customers only buy from winners"
- that "emotional enthusiasm" is crucial to sales success;
- that only 33 percent of deals in the industry and only 21 percent in consumption were due to reasonable and rational argu ments;
- however, that 66 percent of all deals in the industry and 78 percent in consumption, because the seller was able to inspire and fascinate the customer.
The crucial question is therefore: How do you delight your customers?
That's how you inspire others
What excites you? Surely you are very pleased when your interlocutor gets involved in your way of conducting conversations. Suppose you are the following type of customer: you want to see results, do not waste time chatting and be competently and clearly informed. Most of all, you would have to deal with a salesman who responds to your needs: leaving his own person in the background, suggesting good solutions to you, and not being offended if you do not make a friendly face. In short, when he realizes what kind of a guy you are and adjusts to it. Somehow you expect that from him too, because after all he wants to sell you something.
You can inspire, if you know what your customer is excited about, what kind reaches him and appeals to him. For that you have to be able to assess what kind of a guy he is. And you have to know your own type. Then you know your impact on others and you know what you need to do differently to address that type of customer.
Text as PDF, book or eCourse on the topic or personal advice
Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save). Or for a little more directly an entire book or eCourse with this text buy, read on.
Book on the topic with discount: This text is also available in book form and you can buy the title here in two languages. You can also preview the book first look at and then purchase directly on the book page with a 20 percent member discount.
German edition: ISBN 9783965960923
English version: ISBN 9783965960954 (Translation notice)
Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!
Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).