{Best of HR Live} My lecture at the University of Marburg, Department of Economics: Job hunting, networking and self-marketing with social media

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On April 27.04.2011th, XNUMX, at the University of Marburg, I held a four-hour event on the topic of “job hunting, networking and self-marketing with social media”. The whole thing took place within the framework of EcoSkills - Economic and Business Soft Skills, which is located in the Department of Economics as a component of the Center for Key Qualifications. This is the presentation!

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Here writes for you:

Simone Janson Simone JansonSimone Janson is publisher, German Top20 blogger and Consultant for HR communication.


What was it about? Companies such as Daimler, Otto or Deutsche Bahn, as well as numerous personal agents, are increasingly focusing on social media, on Facebook, Twitter, Xing and blogs, in order to speak to specialists and executives of tomorrow.


On the one hand to actively search for highly qualified employees, but also on the other hand, in order to get better acquainted with employees in Spe already than with a traditional cover letter / CV would be possible.

At the same time, however, the communication behavior of companies becomes more open. And that's exactly what offers applicants the chance to attract attention at an early stage and engage in dialogue with potential employers:

Network and exchange

For example, by networking with company representatives and exchanging. Or by demonstrating their commitment and knowledge - for example, in a blog. And finally, by increasing their awareness and discoverability through activities on the Web 2.0.

And even if social media communication may not replace traditional applications, it is already possible today to apply for an entirely unorthodox job - even for a traditional company like Daimler, which is based on the unusual Casting a social media addict recently irritated and then reacted enthusiastically.


  • Basics of the communication behavior in the social web, which is mainly oriented towards coexistence and willingness to help.
  • Overview of the recruiting activities of various companies and personnel service providers in the social web.
  • Introduction to the technical possibilities that Twitter, Facebook and Co. offer for job search, networking and self-marketing.
  • Tips to attract attention - eg through search engine optimization or unusual job applications.
  • Reputation management: What information should I get from myself on Twitter, Facebook, Xing and co. reveal - and which not?

More info

Veranstalter: EcoSkills - Economic and Business Soft Skills, Department 02 - Economics, University Street 25, D-35037 Marburg cooking time: 27.04.2011 10: 00 h - 27.04.2011 14: 00 h Location: Room AP 1, On plan 1


  • The number of participants was limited to 30 persons
  • Binding registration to EcoSkills, Upon registration, a registration fee was due
  • Participants of the EcoSkills certificate: 15 Euro
  • Participants for a single certificate / qualification certificate: 20 Euro.
  • External participants: 30 Euro.
  • Registration took place via email stating the name, matriculation number (University of Marburg), event name and date.

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  1. Ramona Kramp


  2. Christopher Funk

    Interesting: RT @ SimoneJanson: Job Search, Networking & Self Marketing with #SocialMedia - Lecture at the University of Marburg

  3. Elke King

    Job Search, Networking & Self-Marketing with Social Media - Lecture @SimoneJanson at the University of Marburg Online

  4. Simone Janson

    Job search, networking & self-marketing with social media - my presentation for lecture at the University of Marburg Online

  5. Social Media Tips

    RT @SEOLINXX: My talk at the University of Marburg, Department ... #SMO: My talk at the University of Marburg, ... @MediaTipp

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  7. Holger Froese

    My lecture at the University of Marburg, Department of Economics: Jobs, Networking & Self-Marketing Commented on Twitter

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