Job search does not work like that: Much want to offer the wrong!


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Some applicants expect too much, want the dream job without contacts. There are also applicants who do not have the right skills. A problem of supply and demand - as in any market or bazaar. A trade! But that's exactly what many do not understand.

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Simone Janson Simone JansonSimone Janson is publisher, German Top20 blogger and Consultant for HR communication.

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How to apply does not work

I recently got the application from a freelance writer. Apparently she read somewhere that it is well received if you act confidently and ask for fixed prices. And obviously she read my blog and thought that her topics would somehow fit in with it.

In my experience, she made several mistakes that are not entirely untypical for young applicants, also in other industries - and I here anonymous (for the applicant), but from my own point of view as a potential client times would like to represent:

There is no second chance for a first impression ...

In the classic networks Xing, Facebook, Twitter I found it first not. This has now changed, since you can find them relatively far forward at Facebook. In the first moment, however, disturbed me that I could learn very little about the woman.

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However, she had her own website, but in the form of a free subdomain ... which in turn seems quite unprofessional. And the site itself looked more like “hobby” and “I'm just trying to be a freelance writer” than after a professional website.

… Don't judge a book by it's cover?

You should not judge a book by its cover and applicants not only after your Internet presence? Right, all this is minor, if the performance is right. Say, if the offer had struck me from the stool content.

On the other hand; Do you buy oranges that look rotten at the supermarket, even if they're offered as extra-sweet? And if I were to get dozens of applications on the table every day as a human resources manager, I probably wouldn't have gotten to the content ...

... especially since the performance is not right

But that was not so: your topics were nice Reportagethemenemen somehow anyone can do - and, which show me the statistics, unfortunately not very well with readers. Say: the click numbers are not expected.

Special knowledge, contacts, experiences - which she would of course bring with her - were also not necessary for this. The economic benefits of such Article for me it tends towards 0.

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Missing skills

And more, the offer clearly showed me that the applicant has no idea of ​​online journalism, search engine optimization and social media marketing. I would therefore have with their texts a high effort, these appropriately in WordPress to insert, with the appropriate keywords, etc.

For the required fee, I would expect, however, that the necessary skills are already there. In this case: That the texts come already formatted and I would not need to do any further preparatory work. But I would still have to teach her a lot for that.

supply and demand

And that was also my counter offer: For the lyrics, I would give her just those online basics in return. If you know how high the technical effort for such a blog, then this is more than a fair offer. Because surely it is work to create well-researched texts - however, the technical effort behind the publication is at least as great.

This is also a basic problem of many companies: applications from people who have not properly informed themselves about what is expected of them in a job. And they simply lack the previous experience to be able to correctly assess facts. Sure, you can learn that - but that's what internships for your studies (or possibly afterwards) are for ...

Economic thinking - no indication!

For every employer, there is a simple cost-benefit calculation: If you pay for a service, I also want equivalent, equivalent consideration. That's the deal. And that is what everyone does every day - eg in the supermarket.

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Just as economically, however, many applicants unfortunately do not think about their applications. In the Supemarkt probably already! I know this from the times, because we have discussed in the Xing forum, spiritual scientists in the business exactly such applications.

Instant success does not exist

And then some are surprised why the application is rejected or takes the “No” personally. Because success is often seen as a matter of will - if you only believe firmly in yourself, you will already have success. This also means that you have high goals - because how should success happen if you don't have it in view?

Even if I am not a friend of esoteric NLP logic, according to the motto "You only have to believe in yourself, then it will be something with success" - there is something truth to it: If you don't do anything, you don't even try - and then there will never be anything with the big goals.

However, what is often forgotten: The good intentions alone are not enough - you also have to do something to make it work. For example, get information before applying, establish contacts, etc. It takes a lot of patience. Nevertheless, many job seekers expect instant success.

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  1. Zorem

    Blog posts are an advertising medium for cross-selling offers on commercial blogs. The usual fees in the blog scene from 3 to 5 cent / word or a revenue share are ridiculously low. It is not worth even writing an application or making a phone call.

    • Simone Janson

      Hi Zorem, no, the posts in this blog are not an advertising medium for cross-selling offers, that should be clear, also, as far as the quality of the contributions is concerned. Not everyone who wants to earn money with his blog also uses unfair methods! No, it was about journalistic texts on a standard journalistic fee.

  2. career medium

    RT @Jobcollege: Series - How Job Search Does Not Work: Horse-trading - Wanting a Lot, The Wrong Offer !: Some Bew ... ...

  3. Holger Froese

    Series - this is not what job hunting looks like: horse-trading - wanting a lot, offering the wrong! #Business
    Commented on Twitter

  4. Claus Berthold

    RT @SimoneJanson: Freshly blogged: series - that's not how job hunting works: Horse-trading - wanting a lot, that ...

  5. Simone Janson

    Freshly blogged: Series - How Job Search Does Not Work: Horse Trade - Want a Lot, That ...

  6. Competencepartner

    Series - How Job Search Does Not Work: Horse-trading - Wanting To Offer Wrong !: Some Beware ...

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