Job Search in Social Media: The right keywords for the job market


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Anyone who wants to be successful in finding a job in social media will do well to find the right keywords. An up-to-date LinkedIn evaluation leads to the question: How does one do that in a particularly original way? And is originality even meaningful?

Job Search in Social Media: The Right Keywords for the Labor Market Infografik_Buzzwords_DE_LinkedIn

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Innovation in the herd of sheep?

Overview

Those who follow the herd will only see butts - that's how one could rewrite the results to which the business network LinkedIn apparently came in a recent evaluation:

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According to LinkedIn, based on its more than 400 millions of user profiles worldwide, the Top 10 has identified the most frequently used buzzwords in Germany, industry-specific and internationally - all related to the year 2015.

What is the Buzzword ranking?

Overview

Whoever now asks what this should bring, let it be said: Very much. On the one hand, the right keywords help in user profiles, to be found targeted on specific topics.

On the other hand, one can stand out from the crowd in an original and creative way through the appropriate buzzwords.

Everyone wants to be original

Overview

Everyone wants to be as original as possible - but LinkedIn also comments in his press release on the evaluation: "However, if you look at the self-descriptions of professionals in careers networks, you will read the same on many profiles: they all have leadership qualities, they think strategically, they are motivated and of course creative - or at least they want to be."

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Low competition or high search probability?

Overview

However, the profile buzz wording in social media is also a bit like search engine optimization: If one takes original terms with low competition, but which are far too rarely searched, this is original - but maybe not effective.

On the other hand, those who frequently use searched terms must expect high competition - and is also not very original. Here it must be weighed.

How do people see themselves?

Overview

This evaluation is also interesting in the question: How do people see themselves? And what values ​​do they value? And what do they think what others expect from them?

This is particularly evident when you look at the students' buzzwords that do not want to score with experience but with dedication, commitment, innovative thinking or sense of responsibility.

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The most common buzz words

Overview

To help you know what you are talking about, here is an overview of the most common buzzwords. It is interesting to note that these terms are not just the Germans.

To have leadership qualities also claim the most users worldwide. Also highly rated are the attributes of motivation and creativity in global terms.

The Top 23 of the most frequently used keywords in Germany

Overview

  1. leadership qualities
  2. strategically
  3. motivated
  4. kreativ
  5. expert
  6. Passion
  7. responsibly
  8. success story
  9. successfully
  10. dedicated
  11. international experience
  12. innovative
  13. analytically
  14. extensive experience
  15. dynamic
  16. specialized
  17. Ready for Action
  18. devotedly
  19. communication skills
  20. ambitious
  21. solution-oriented
  22. much experience
  23. viable

The top 10 of the most used international keywords

Overview

  1. leadership qualities
  2. motivated
  3. kreativ
  4. Passion
  5. strategically
  6. successfully
  7. dedicated
  8. devotedly
  9. extensive experience
  10. success story

The Top 9 of the students in Germany

Overview

  1. motivated
  2. Passion
  3. kreativ
  4. ambitious
  5. leadership qualities
  6. Ready for Action
  7. dedicated
  8. innovative
  9. responsibly

Differences depending on the industry

Overview

When analyzing the LinkedIn Buzzwords, there were also subtle differences between individual professional groups:

Marketing professionals are always creative, but sales specialists always work strategically and HR possess leadership qualities. Students prefer to call themselves "motivated".

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The top 24 in human resources

Overview

  1. HR
  2. leadership
  3. strategically
  4. expert
  5. motivated
  6. Passion
  7. international experience
  8. success story
  9. initiative
  10. responsibly
  11. solution-oriented
  12. successfully
  13. dedicated
  14. dynamic
  15. innovative
  16. multinational
  17. specialized
  18. kreativ
  19. communication skills
  20. extensive experience
  21. powerful
  22. devotedly
  23. ambitious
  24. analytically

The Top 24 in Marketing

Overview

  1. Marketer
  2. kreativ
  3. strategically
  4. Passion
  5. motivated
  6. expert
  7. leadership qualities
  8. success story
  9. dedicated
  10. successfully
  11. innovative
  12. international experience
  13. responsibly
  14. dynamic
  15. analytically
  16. extensive experience
  17. Ready for Action
  18. ambitious
  19. communication skills
  20. specialized
  21. multinational
  22. cross-functional
  23. positive work
  24. much experience

The Top 23 in sales

Overview

  1. strategically
  2. leadership qualities
  3. success story
  4. successfully
  5. expert
  6. international experience
  7. motivated
  8. responsibly
  9. dedicated
  10. Passion
  11. kreativ
  12. innovative
  13. extensive experience
  14. dynamic
  15. analytically
  16. much experience
  17. mulitnational
  18. directed
  19. specialized
  20. communication skills
  21. viable
  22. Ready for Action
  23. powerful


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