How to apply does not work
I recently got the application from a freelance writer. Apparently she read somewhere that it is well received if you act confidently and ask for fixed prices. And obviously she read my blog and thought that her topics would somehow fit in with it.
In my experience, she made several mistakes that are not entirely untypical for young applicants, also in other industries - and I here anonymous (for the applicant), but from my own point of view as a potential client times would like to represent:
There is no second chance for a first impression ...
In the classic networks Xing, Facebook, I didn't find her on Twitter at first. That has changed in the meantime, because you can find them relatively far up on Facebook. In the first moment, however, it bothered me that I could learn very little about the woman overall.
However, she had her own website, but in the form of a free subdomain ... which in turn seems quite unprofessional. And the site itself looked more like “hobby” and “I'm just trying to be a freelance writer” than after a professional website.
… Don't judge a book by it's cover?
You should not judge a book by its cover and applicants not only after your Internet presence? Right, all this is minor, if the performance is right. Say, if the offer had struck me from the stool content.
On the other hand; Do you buy oranges that look rotten at the supermarket, even if they're offered as extra-sweet? And if I were to get dozens of applications on the table every day as a human resources manager, I probably wouldn't have gotten to the content ...
... especially since the performance is not right
But that was not so: your topics were nice Reportagethemenemen somehow anyone can do - and, which show me the statistics, unfortunately not very well with readers. Say: the click numbers are not expected.
Special knowledge, contacts, experiences - which she would of course bring with her - were also not necessary for this. The economic benefits of such Article for me it tends towards 0.
And more, the offer clearly showed me that the applicant has no idea of online journalism, search engine optimization and social media marketing. I would therefore have with their texts a high effort, these appropriately in WordPress to insert, with the appropriate keywords, etc.
For the required fee, I would expect, however, that the necessary skills are already there. In this case: That the texts come already formatted and I would not need to do any further preparatory work. But I would still have to teach her a lot for that.
supply and demand
And that was also my counter offer: For the lyrics, I would give her just those online basics in return. If you know how high the technical effort for such a blog, then this is more than a fair offer. Because surely it is work to create well-researched texts - however, the technical effort behind the publication is at least as great.
This is also a basic problem of many companies: applications from people who have not properly informed themselves about what is expected of them in a job. And they simply lack the previous experience to be able to correctly assess facts. Sure, you can learn that - but that's what internships for your studies (or possibly afterwards) are for ...
Economic thinking - no indication!
For every employer, there is a simple cost-benefit calculation: If you pay for a service, I also want equivalent, equivalent consideration. That's the deal. And that is what everyone does every day - eg in the supermarket.
Just as economically, however, many applicants unfortunately do not think about their applications. In the Supemarkt probably already! I know this from the times, because we have discussed in the Xing forum, spiritual scientists in the business exactly such applications.
Instant success does not exist
And then some are surprised why the application is rejected or takes the “No” personally. Because success is often seen as a matter of will - if you only believe firmly in yourself, you will already have success. This also means that you have high goals - because how should success happen if you don't have it in view?
Even if I am not a friend of esoteric NLP logic, according to the motto "You only have to believe in yourself, then it will be something with success" - there is something truth to it: If you don't do anything, you don't even try - and then there will never be anything with the big goals.
However, what is often forgotten: The good intentions alone are not enough - you also have to do something to make it work. For example, get information before applying, establish contacts, etc. It takes a lot of patience. Nevertheless, many job seekers expect instant success.
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