What we can learn from the “invisible gorilla”: selective perception and illusion {review}


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Today it is about selective perception and misunderstanding. This is a topic that is not only very interesting for business. For this book shows: We only see what we believe!


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Here writes for you:

Wolfgang Hanfstein 38Wolfgang Hanfstein is co-founder and chief editor of Managementbuch.de, the leading bookstore for executives, entrepreneurs and self-employed persons.

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We only see what we believe!

Hardly any business seminar can do without the “Gorilla Video”. You can see two teams throwing a ball in a small space. The audience is asked to count the team's ball contacts in the white T-shirts.

After a minute, the fun is over and the audience's responses are 34 or 35 ball contacts, depending on the attention. The joke on the matter: Due to the concentration on the counting hardly anyone gets that in the middle of the video a guy in the gorilla costume walks, drumming on the chest and goes again.


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An experiment is going around the world

Harvard psychologists Christopher Chabris and Daniel Simons conducted this experiment over twelve years ago. It was only through the tremendous response that this work received that the scientists slowly realized that they had come across a "basic principle of operation" of the human mind.

No flattering, however. Because through their experiment they have proved that our perceptive ability can not be so far when we overlook a black gorilla in a video. We get to see what is happening in front of our nose. But, according to the researchers, all this is just an illusion. The illusion of attention.

Imagination is also an education

Now they've both written a book - about six all-too-human illusions about having everything under control. In addition to the illusion of attention, they reveal the illusion of memory (we think we remember, but instead we invent it) or the illusion of self-confidence (we are drawn to people who are bursting with self-confidence).

In addition, there is the illusion of knowledge (the newspapers are daily full of evidence for this illusion), the illusion of the cause (we like to relate things that have nothing to do with each other) and the illusion of possibilities (children with Mozart sound to make them smarter). In order to substantiate their theses, they quote interesting studies and illustrate them using memorable and memorable stories.

Food for skeptics

"The Invisible Gorilla" upset some of our certainties. It shows that doubts are appropriate when it comes to trusting our Oberstübchen 100%. Managementbuch.de - Conclusion: Interesting reading material that provides skeptics with plenty of food for human reason.


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  1. Simone Janson

    What a relation. Just 10%. You do not need to wonder why some people just can not talk to each other: everyone listens only to what he wants!

  2. Tanja Handl

    Top - the video was recently shown in a seminar about learning. Of 20 participants, only 2 saw the gorilla.

  3. Martin Glogger

    Selective perception and meaning-deception - which really affects every one of us

  4. Competencepartner

    What we can learn through the "invisible gorilla": Selective Perception & Illusion: Increase ...

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