What we can learn from the "invisible gorilla": selective perception and illusion {review}

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Today it is about selective perception and misunderstanding. This is a topic that is not only very interesting for business. For this book shows: We only see what we believe!

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By the way: You will find an overview of the handpicked recommendations of our editors in our section Editorial book tips in cooperation with our partners Managementbuch.de & Roter-Reiter.de!

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Wolfgang Hanfstein 38Wolfgang Hanfstein is co-founder and chief editor of Managementbuch.de, the leading bookstore for executives, entrepreneurs and self-employed persons.


We only see what we believe!


There is hardly a business seminar without the "gorilla video". You can see two teams throwing a ball in a small space. The audience is asked to count the ball contacts of the team in the white T-shirts.

After a minute, the fun is over and the audience's responses are 34 or 35 ball contacts, depending on the attention. The joke on the matter: Due to the concentration on the counting hardly anyone gets that in the middle of the video a guy in the gorilla costume walks, drumming on the chest and goes again.

An experiment is going around the world


Twelve years ago, the two Harvard psychologists Christopher Chabris and Daniel Simons conducted this experiment. It was only through the tremendous response that this work has come that scientists have come to realize that they have come up against a "fundamental operating principle" of the human mind.

No flattering, however. Because through their experiment they have proved that our perceptive ability can not be so far when we overlook a black gorilla in a video. We get to see what is happening in front of our nose. But, according to the researchers, all this is just an illusion. The illusion of attention.

Imagination is also an education


Now they've both written a book - about six all-too-human illusions about having everything under control. In addition to the illusion of attention, they reveal the illusion of memory (we think we remember, but instead we invent it) or the illusion of self-confidence (we are drawn to people who are bursting with self-confidence).

In addition, there is the illusion of knowledge (the newspapers are daily full of evidence for this illusion), the illusion of the cause (we like to relate things that have nothing to do with each other) and the illusion of possibilities (children with Mozart sound to make them smarter). In order to substantiate their theses, they quote interesting studies and illustrate them using memorable and memorable stories.

Food for skeptics


"The Invisible Gorilla" throws some of our certainties over the pile. It shows that there are doubts when it comes to trusting 100% on our head. Managementbuch.de - Conclusion: Interesting reading material that gives plenty of food to skeptics of human reason.

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  1. Simone Janson

    What a relation. Just 10%. You do not need to wonder why some people just can not talk to each other: everyone listens only to what he wants!

  2. Tanja Handl

    Top - the video was recently shown in a seminar about learning. Of 20 participants, only 2 saw the gorilla.

  3. Martin Glogger

    Selective perception and meaning-deception - which really affects every one of us

  4. Competencepartner

    What we can learn through the "invisible gorilla": Selective Perception & Illusion: Increase ...

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