The new power of Facebook, Twitter and Co: Like Rage against the Machine


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Internet is powerful! In England, the fans of "Rage against the Machine" made sure that their band is ranked 1 in the Christmas charts. In Germany, a few tweets led to a dubious job advertisement being changed ...

The new power of Facebook, Twitter and Co: Like Rage against the Machine The new power of Facebook, Twitter and Co: Like Rage against the Machine

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Example 1: Rage against the Machine ranked 1 on the British Christmas charts

Overview

In England, a recent case has once again shown the possibilities of influencing the Internet now. Concretely, it was only the British Christmas festivals, the mediaevo, which the scandal evoked, however, revealing the importance of the matter:

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Specifically, Facebook formed a group that called for the song 'Killing in the Name of' from Rage against the Machine to be downloaded as often as possible. This should prevent Joe McElderry, the current winner of the English DSDS variant, The X-Factor ', with his supposedly much more Christmas-friendly ballad, The Climb', ranked 1. Supported by various English media and smiled at first by X-Factor makers, the seemingly impossible finally became true: 502.000 Times sold, Killing in the name of '502.000 sold, the single of Joe McElderry only 450.000 times.

While some rejoice that Rage against the Machine has won an unadapted band over the casting show canning and jubilate over statements that will be donating much of the revenue and giving RATM a free concert in England, are now critical voices Because on the one hand the victory would not have been possible without the established media. And on the other hand, there is only one real winner: Sony Music, where the two competing artists are under contract.

Example 2: How critical voices in Twitter make companies change job postings

Overview

But it's also a number smaller, quieter, less scandalous and with less media echo - and yet no less successful:

Recently, a lively discussion at Twitter was initiated by the communications consultant Timo Lommatzsch, which I became aware of thanks to Sabrina Panknin: Lommatzsch pointed to the rather outrageous job advertisement of a PR agency, in addition to the usual qualifications (communication skills, foreign languages, EDP) and people with a degree sought - namely for a year's internship, in which End of a possible takeover in a traineeship waved. A fee was provided, but was not quantified. As a result, PR students from the University of Applied Sciences Hanover asked what kind of remuneration they received - and also received an answer, namely that the remuneration depends on the actual qualifications. Say, you do not want to commit yourself in any relationship - very reputable: -) !!!

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There were further discussions via Twitter and in various blogs - here are two excerpts:

Tweets of PR students):

The new power of Facebook, Twitter and Co: Like Rage against the Machine The new power of Facebook, Twitter and Co: Like Rage against the Machine

Tweets from Tlom):

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The new power of Facebook, Twitter and Co: Like Rage against the Machine The new power of Facebook, Twitter and Co: Like Rage against the Machine

Social media is not ineffective

Overview

Apparently, the social media discussions had not been without effect: Because the surprise was: The PR agency had apparently seen their mistake and apologized:

However, in the opinion of the agency the mistake was not to have an annual internship with only possible takeover, no, it had simply given in the qualification a confusion and were sought were actually annual trainees with Abitur.

Social media can change behavior

Overview

While some may well believe that, others are more skeptical:

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Personally, by the way, as a matter of fact, PR agencies usually seek at least students and would not take on any people without a degree in voluntary work. So I think that is an advanced argument. And one must not forget: Also university graduates have Abitur :-)

One thing remains: even a small discussion on Twitter can be found at Company Creating Behavioral Change - Just Like Big With The English Charts And Rage Against The Machine.


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  1. Bruno Epperley

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  2. Pingback: The Seedend »Blog Archive» The Power of Internet Users

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  7. Alexander Fedossov

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  8. Sabrina Panknin

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  9. Torsten Jaeger

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  13. Simone Janson

    Frisch reblogged: The new power of Facebook, Twitter and co. Like Rage against the Machine

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