Communication characteristics: Using the spirit of Olympia in everyday life!

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Be honest: a successful interview does not always work after the top athletic performance. But can we blame “our” athletes for the greatest success or a bitter defeat?

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Here writes for you:


Stefan Häseli Stefan Häseli Portrait 1_quadrStefan Häseli is an advisor for organizational development.


From the author:



World Winter Olympics event

Olympic games fascinate! It is the environment. The history. The broad discipline mix. The atmosphere and much more make Olympia unique.

Everyone takes a look inside and even adapts their own day, night and sleep rhythm to the start times of their favorite sport during the Olympics.

Patriotic pride

At the latest at the award ceremony, a patriotic gene shimmers through even the most sophisticated cosmopolitan, when he sees a local athlete on the podium on television. The medals shine and the whole world seems to listen to the national anthem.

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The feeling "we are just who" controls the level of satisfaction with yourself and the world for a certain moment.

The sport between business and politics

Sporting, I do not want to analyze the Olympic Games, I leave that to the fans and the proven experts in the field.

Likewise the social and economic effects as well as the political meaningfulness, which currently describes a more peaceful coexistence of North and South Korea ...

Communicative “high flights”

If we look at the games from the point of view of communication, then once again an exciting aspect becomes recognizable in its concentrated form:

When athletes take part in the interview, there is always hope that the gap between top athletic performance and “hopefully this interview will soon be over” is not too great for everyone involved. But it's not just the athletes' fault.

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Where is the creative question left?

From a language perspective, it is noticeable that certain reporters would benefit from a self-reflection in creative questions. Of course it also requires on reporter side of the necessary skill to accommodate as many questions in the short flight time.

Questions like "How did you experience the race?", "Why didn't you win?" or "Are you happy that there are so many fans present?" However, it is extremely difficult for the respondent to react with real depth.

Draft wanted

When asked in the finish area “Why didn't you win”, a skier recently said, “If I knew that, I would have done it differently from the start”.

Or on the opener “Are you glad that so many fans are present?” it’s impossible to answer with anything other than “yes” - trick question and very superficial ...

Communication characteristics: Whoever wins, looks for himself ...

Indeed, certain communicative characteristics can be observed: Whoever wins, looks for himself! It is the “own” reasons, the so-called “internal attributions”, that stand in the foreground.

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When asked "Why did you win?" answers usually follow, such as “We had an optimal preparation phase”, “I was able to get the performance to the point” or “I was successful from the start”.

... who loses, explains it in the outside

The reverse is the case when you lose: “External Attributions” (or more commonly: “Reasons to be found outside”) are heard very often:

“Luck was not on our side of mine”, “The weather conditions were marginal” or “Everything worked out for the opponent today, you can hardly beat him in top form”. We seldom hear these two characteristics in reverse.

Communication with (olympic) spirit

Athletes are simply exposed. That's another reason why they are so nice to us. And let's take a look at our own everyday communication soon becomes clear: When it comes to mistakes or successes in (everyday) work, we often handle it as well.

Only with us does not always carry a TV camera our chats in the whole world. In that sense, let the Olympic spirit inspire our communication!

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  1. Hans-Joachim

    To use the spirit of Olympia in communication? A ridiculous topic does not come to mind, right?

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