A bride as a towel holder, mother Theresa as a grater?
Model as shelves
Via Twitter I'm on this action : An unknown person has removed the women from various photos of celebrities or well-known works of art and replaced them with Ikea furniture. The comparisons he makes at this time are funny to grotesque and, in part, flattering, a little tasteless:
A bride as a pink towel holder. Yoko Ono as a drawer commode. Mother Therasa as a grater. Audry Hepburne as a refrigerator. Princess Kate as a lamp. Models on the catwalk as shelves. And God in Michelangelo's "Creation of Adam" surrounded by pillows instead of female angels. He does not even stop in front of Anne Frank, she quickly becomes a folding chair.
A world where women are Ikea furniture?
If the background were not so sad, you might think it was a successful gurilla marketing action. But that leaves the laughter stuck in the throat - especially since one does not know the motives of the maker. And the question arises: what would a world without women look like? Without human closeness and emotions? At least not as hip and lifestyle as the Ikea catalog wants to convey.
"If you want to be successful internationally, you prefer to show furniture than women"
Add to this the often-discussed question, to what extent Company undemocratic rules in one country or wanting to do business there. Greetings from the Google-China discussion.
The reactions in the network from the procedure of ikea and to the picture series were correspondingly ironic to negative. Ina Steinbach commented sarcastically:
[twitter Ina_Steinbach / status / 255311711966461952]
Christian Brandes, founder of Spiegel Offline, today Schlecky Silberstein, brings the matter to the point: "In the meantime, the furniture store apologized, but we remember: If you want to be internationally successful, you prefer to show furniture rather than women." And the Swedish EU minister Birgitta Ohlsson condemned the procedure on Twitter as "medieval":
Ikea apologized immediately
Ikea, by the way, apologized. In a statement the company writes: "We should have reacted and understood that the exclusion of women from the Saudi Arabian version of the catalog conflicts with the values of the Ikea group." But as I said, when the money is waving, the bugs are great first.
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