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Text comes from the book: “The Infinite Game: Strategies for Lasting Success” (2019), Find Your Why: The Practical Guide to Your True Purpose ”(2018), Good bosses eat last: Why some teams work - and others don't” (2017), Always ask first: why: how top companies and executives inspire success ”(2014), published by Münchener Verlagsgruppe (MVG), reprinted with the kind permission of the publisher.

Here writes for you:

Simon O. Sinek is a writer and management consultant best known for his Ted Talk. Sinek began law studies at City University in London, but dropped out to work in the advertising industry and later graduated with a degree in cultural anthropology Brandeis University. He lives in New York, where he taught strategic communications as an instructor at Columbia University in 2005/2006. Sinek's first TEDx talk on "How Great Leaders Inspire Action" is one of the most watched TEDx videos on TED.com. Sinek is a writer for The New York Times and The Washington Post.

Inspiration innovation new ideas: act like a real leader!

We can all learn inspirational behavior. With a little discipline
leaders or organizations can inspire others within, but also outside of organizations, and thus implement their ideas and visions. We can all lead

What makes good leadership?

What exactly is good leadership? This is about a natural tendency to think, act, and communicate that enables a few leaders to inspire those around them. But even if there are such "born leaders" who are already ready to
To inspire came into the world, it does not mean that this ability is only theirs
remains reserved.

This is not just about repairing something that went wrong.
Rather, I wrote this tex as a guide on how to refer to
what works, focuses and reinforces it. I don't want to discard other people's solutions. Your answers, provided they are based on solid facts, are in most cases
completely sound. Of course, if we start with the wrong question, if we don't understand what it is about, then ultimately correct answers will lead us in the wrong direction ... possibly. Because the truth always comes out in the end.
The following examples deal with personalities and organizations that have internalized inspiring behavior in a very natural way. It is those who always ask: "Why?"

Is inspiration more important than resources?

It was an ambitious goal. The public interest was great. The professionals were eager to help. There was enough money. Samuel Pierpont Langley had everything it takes to be successful when he set out to be the first person to fly in an airplane at the dawn of the 20th century. As mathprofessorwho had taught at Harvard and was widely respected as director of the Smithsonian Institution.

His friends included some of the most powerful men in government and business, including Andrew Carnegie and Alexander Graham Bell. Langley was provided by the War Department with the then enormous sum of 50 dollars for his project. He united the best minds of his time, a true "dream team" of knowledge and technical know-how. Langley and his team had access to the best material, and the press followed suit
Step and kick. People from all over America were captivated by its history and
eagerly waited for him to reach his destination. Given the team he had assembled and the resources he could draw on, success was guaranteed.
Was that really him?

The power of the underdogs

A few hundred kilometers away, the brothers Wilbur and Orville Wright were working on their own flying machine. Her great passion for flying sparked enthusiasm
and serving a small, dedicated crowd in their hometown of Dayton, Ohio. There was no funding for her Company . No resources
the government. No influential connections. Not one of the team had a university degree, not even a college degree, not even Wilbur and
Orville. But this team, gathered in a humble bike workshop,
realized his vision. A small group of men was born on December 17, 1903
Witness the first flight in human history.
But why did the Wright brothers succeed while a better equipped, better funded, and better trained team failed?

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Success by asking why?

It wasn't luck. Both the Wright and Langley brothers were highly motivated. she
all had strong beliefs. All of them had sharp minds and they had the same goal. But only the Wright brothers were able to truly inspire their team and lead them to develop a technology that would change the world.
Only the Wright brothers always asked, "Why?"

University of California students were first incinerated on the in 1965
Campus grounds publicly their position orders in order to oppose the involvement of the
United States to protest in the Vietnam War. Northern California was breeding ground for opposition to the government and the establishment; the images of the clashes and unrest in Berkeley and Oakland went around the world and were the initial spark for the emergence of sympathetic movements in the USA and Europe.

The battlefield of innovation

It was there in 1976, almost three years after the end of the military engagement
of the USA in the Vietnam War, a revolution of a different kind their starting point.
They wanted influence, great influence, they even wanted people's imagination
of how the world works. But these young revolutionaries threw
no stones and did not take up arms against an authoritarian regime. For Steve Wozniak and Steve Jobs, the founders of Apple Computers, the battlefield was economy and the weapon of their choice of home computers.

When Wozniak built the Apple I, the revolution in personal computers (pc) was in
in the early stages. Computer technology, which was just beginning to attract attention at the time, was seen primarily as a business tool. Computers were closed
complicated and too expensive for the average person. But Wozniak, a man for him
Money wasn't a motivation, the vision was to use the new technology for a nobler end. He saw in the PC a means that gave the little man the opportunity to start his own business. If he could make it accessible to the individual, then so
he thought, the majority could do almost the same thing as a company that does
was equipped with far greater resources. The pc could create equity and change the way the world worked. Woz designed the Apple I and
improved technology with the Apple II to make it cheaper and easier to use.

Visions do not yet make a sales success

There's no point if a product is visionary or brilliant but nobody buys it. Of the
21-year-old Steve Jobs, Wozniak's best friend at the time, knew exactly what to do. Although he had sales experience with used electronic parts, it was a lot
more than just a good seller. He wanted to do something important in this world, and so did he
wanted to achieve it by starting a company. Apple was his tool to his
To make revolution.

In its first fiscal year with a single product, Apple had revenues of $ XNUMX million. After two years sales reached ten million dollars. in the
fourth year they sold $ 100 million worth of computers. By its sixth year, Apple Computer was worth a billion dollars and had over 3 employees.
Jobs and Woz weren't the only participants in the personal computer revolution. They weren't the only smart guys in the business; in fact, they knew as well as
nothing about it. What made Apple special wasn't their ability one
to build such a rapidly growing company. It wasn't her ability to find what was new about her
PCs to see. What made Apple special was the company's ability to repeat the same pattern of behavior over and over again. Unlike all other competitors, Apple introduced conventional thinking in the computer industry, in
the electronics component industry, the music industry, the cell phone industry, and the entertainment industry in general. The reason is simple. Apple inspired. Apple asks
always after the why.

The Power of Dreams: What Makes Great Men and Women?

It wasn't perfect. He had his weaknesses. He wasn't the only one in America
had suffered before the civil rights movement, and there were a number of other charismatic speakers. But Martin Luther King Jr. had a special gift. He knew,
how to inspire people.

Dr. King knew that in order to make the civil rights movement a success, to make real,
bring lasting change to more people than he and his closest allies needed. Rousing words and beautiful speeches alone would not be enough. Man
needed people, tens of thousands of average citizens, united by a single vision: to change the country. On August 28, 1963 at 11:00 in the morning, they sent the
Message to Washington that it is time for America to change course.
The organizers of the civil rights movement did not send out thousands of invitations,
nor was there a website to commemorate the appointment. But the people came. she
poured in. In total, a quarter of a million people turned up in the center of the nation's capital in time to hear the words that went down in history,
uttered by the man who led a movement that would change America forever: "I have a dream."

How real leaders motivate people

The ability to motivate so many people of all colors and races from all over the country to gather together on the right day and at the right time was something special.
Although others knew what had to change in America in order to enforce civil rights for all, only Martin Luther King was able to inspire an entire country to change, not just for the good of a small minority, but for that
Well of all. Martin Luther King always asked why.
There are leaders and there are people who lead. With only six percent market share in the
US and three percent worldwide, Apple is not the market leader among home computer manufacturers. Yet the company is a leader in the computer industry, and now a leader in other industries as well. Martin Luther King's experiences were not unique, and
yet he made a nation change.

The Wright brothers were not the most potent contestants in the race to create the first manned, motorized one
Quickly, but it was they who led us into the new era of aviation, and in that way the
Completely changed the world we live in.
The goals were no different from those of others, and their systems and processes were repeated with ease. But the Wright, Apple, and Martin Luther King brothers were different from their rivals. You yourself stood out from that
The norm and its effect on people could not simply be copied. you belong
to an exclusive group of leaders doing something very, very special: they inspire us.
Almost all people or organizations need to motivate others to act. Some want to motivate people to buy. Others seek support or votes. Others strive to motivate those around them, harder or more
to work better or just follow the rules. The ability to motivate others
in itself is not difficult to obtain. It is usually associated with an external factor. In many cases, tempting offers or the threat of punishment trigger the behavior that we strive for. General Motors, for example, has been so successful in motivating people to buy cars that it has sold more cars for over 75 years
every other automaker was selling. But even though she was a leader in her industry,
did not lead them.

The power of inspiration

In contrast, great leaders are able to inspire other people to act. Those who can inspire give people a sense of purpose or belonging that little with external stimuli or expected ones
Benefits has to do. Whoever really leads is able to have a following of people
who act not because they are persuaded but because they have been inspired. For those who are inspired, the motivation to act is very personal. It is less
likely that they can be influenced by incentives. Those who are inspired are willing to pay more, inconvenience, or even personal suffering
to take on. Those who inspire will form a following of people - followers, voters, customers, workers - who do not act for the good of the whole because they have to, but because they want to.
Although the number of organizations and leaders with the natural ability to inspire us is relatively small, we encounter them in all shapes and sizes. Man
finds it in the private and public sectors. They exist in every industry - in customer sales as well as in wholesale. Regardless of where they are, they all practice
exert an above-average influence in their industry.

You have the most loyal customers and the most loyal employees. They are often more profitable than others in their industry. they are
more innovative, and - most importantly - they are able to keep all of this up for the long term.
Many of them are changing their industries. Some of them change the world.
The Wright Brothers, Apple and Dr. King are just three examples. Harley-Davidson, Disney
and Southwest Airlines are three others. John F. Kennedy and Ronald Reagan were also able to inspire. No matter where they are from, they all have one thing in common: All of these leaders and companies think, act and communicate, regardless of their size
and industry, in exactly the same way.
And that is exactly the opposite of what everyone else is doing.

Learn to think and act like a real leader

What if we could all learn to think, act, and communicate how
those who inspire? I imagine a world in which not just a small group
The elect has the ability to inspire, but the majority. Studies show that
80 percent of Americans don't have their dream job. When there are more people
who would know how to build an organization that inspires we could in one
Live a world in which the statistics would be reversed - a world in which 80 percent of theirs
Would love job.

People who enjoy going to work are more productive and creative.
They go home happier and they have happier families. You treat theirs
Colleagues, their clients and their customers better. Inspired employees make stronger companies and stronger economies. I hope that I can inspire others to do the things that inspire them and that together we can create the companies, the economy and the world where trust and loyalty are the norm rather than the exception. This text is not intended to tell you what to do and how to do it. My aim is not to provide a guide to action. My goal is to provide a rationale for action.
I challenge everyone who is open to the new, who is looking for long-term success and who believes that success requires the help of others. From now on, always ask why.

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