Innovative and Creative: Take me, boss!

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Text comes from: Das große Hesse/Schrader Bewerbungshandbuch (2015) from Jürgen Hesse, published by Stark Verlag, Reprints by friendly permission of the publisher.
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Advertising is vying for attention. That's when applyto get a new job not much different. Again, it's about advertising, albeit in its own right. So how do you apply as conspicuously as possible? Best of HR –®

Here writes for you:


Jürgen Hesse juergen-hesseJürgen Hesse is bestselling author and Germany's best-known job application coach.


From the author:




The narrow ridge

We humans are ambivalent beings. On the one hand, we absolutely want to be part of it and, at the same time, represent something very special, which clearly distinguishes us from all others.

Not just to meet these diametrical wishes and when it comes to applying a real challenge. Anyone who wants to attract positive attention as an applicant, wants to be pleasantly different from other - perhaps even very similar candidates - must already have something to offer. Content but also in form.

The first impression counts

As a consumer, we have a tendency to close the form from the form to the content, which is why we are more inclined to believe in the beautiful and well-packaged things, which are presented to us nobly.

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Religious communities use this to impress with their god houses and banks and insurance palaces, which are not so much about faith and trust, know how to use this method of impressions as well.

Precaution is important

As effective as it becomes original Casting only when the candidate has researched in advance how large the likelihood is that his self-image efforts will not go into the (electronic or real) trash without comment.

To find out, it is always advisable to have a look at the company's website, press reports or even a personal visit. So you can find a clue for a good idea.

Identify the needs of the recipient

For recognized conservative branches, application number 1 is always recommended: Conservative framework with refreshing content (an unusually texted cover letter, a surprising message, etc.).

However, despite all the originality of the application, it is important to know the needs of the recipient and to respond to them and offer them to the potential employer as a problem solver.

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  1. Competencepartner

    Applying innovatively & creatively - Part 2: 3X3 tips for applying: In the first part of my article ... #Beruf #Education

  2. Simone Janson

    Apply innovatively & creatively - Part 2: 3X3 tips for application -

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