The narrow ridge
We humans are ambivalent beings. On the one hand, we absolutely want to be part of it and, at the same time, represent something very special, which clearly distinguishes us from all others.
Not just to meet these diametrical wishes and when it comes to applying a real challenge. Anyone who wants to attract positive attention as an applicant, wants to be pleasantly different from other - perhaps even very similar candidates - must already have something to offer. Content but also in form.
The first impression counts
As a consumer, we have a tendency to close the form from the form to the content, which is why we are more inclined to believe in the beautiful and well-packaged things, which are presented to us nobly.
Religious communities use this to impress with their god houses and banks and insurance palaces, which are not so much about faith and trust, know how to use this method of impressions as well.
Precaution is important
As effective as it becomes original application only when the candidate has researched in advance how large the likelihood is that his self-image efforts will not go into the (electronic or real) trash without comment.
To find out, it is always advisable to have a look at the company's website, press reports or even a personal visit. So you can find a clue for a good idea.
Identify the needs of the recipient
For recognized conservative branches, application number 1 is always recommended: Conservative framework with refreshing content (an unusually texted cover letter, a surprising message, etc.).
However, despite all the originality of the application, it is important to know the needs of the recipient and to respond to them and offer them to the potential employer as a problem solver.
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German edition: ISBN 9783965960404
English version: ISBN 9783965960411 (Translation notice)
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