Know the needs of the recipient
For all originality in the Casting In fact, it is important to know the needs of the recipient and to include them in your own application strategy right from the start.
In addition, it should also be possible to summarize all this and to design the application in such a way that the offered cooperation appears to the recipient and the applicant as an ideal (problem-solving) possibility.
The spark must skip
Anyone who does not manage to skip the spark with his counterpart with originality and empathy will hardly be given a chance:
He will be invited to audition again, let alone have the opportunity to prove his competence and ability.
3 Application forms
For an exceptional and clearly distinguishable application, there are generally three approaches:
- the written application (from the extraordinary cover letter to the large poster)
- the electronic application (from the eMail- application to the video recording) and
- the personal application (small talk, networking, messaging, trials, etc.)
3 design possibilities
All three approaches, which represent different transmission paths, are again to be designed in three ways. You can apply for it
- formally conservative, but unconventional in content
- in the form of unconventional, but in terms of content rather conservative or
- shape more or less unconventionally in form and content (statements).
3 ways to stage the application
In order to stage applications that clearly stand out from the average, three attention-grabbing means are available:
- aesthetic tricks and tricks
- Surprise effects through add-on strategies and
- a special media application
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German edition: ISBN 9783965962422
English version: ISBN 9783965962439 (Translation notice)
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