Lean StartUp Method: Leading the market with innovation management



Previous PartNext part



We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
Copyright: Picture material created with a free provided camera of our sponsor Olympus. , Image Location: Buckroe Beach, Hampton, Virginia, United States.

Not every one Company, which was founded by an innovative StartUp idea, can persist with its structures also permanently on the market. What helps are crucial changes - like a dilapidated house that needs to be modernized.

Lean-StartUp-Method: With innovation management to the market leader Buckroe Beach

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!


More knowledge - Podcast, PDF download, eCourse or personal advice

Here writes for you: Eric Ries has established the lean start-up method and made it popular. Profile

From the author:

Best of HR Berufebilder

Read



Our books

Read


Read


Best of HR Berufebilder

Read


Read


A crazy business idea

Overview

1983, the legendary Entrepreneur and Intuit founder Scott Cook (together with co-founder Tom Proulx) had the powerful idea that private accounting could be done by computer.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Their success was anything but pre-programmed; they faced numerous competitors, an uncertain future and an initially still very small market.

From startup to market leader

Overview

A decade later, that went Company and then fended off attacks by major interested parties, such as the software giant Microsoft, takeover battles that made headlines.

Not least with the support of the renowned risk capitalist John Doerr, Intuit has developed into a fully diversified Fortune 1000 company, which now offers dozens of market-leading products in its most important divisions.

From rags to riches

Overview

This is an entrepreneurial success of the kind we know: a motley team whose members belong to a "subculture" and ultimately bring it to fame and considerable wealth.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Let's spool it: we are now writing the year 2002. Cook was frustrated. He had just tabulated the data of all the new Intuit products over the past ten years and found that the return on their considerable investments was quite meager.

Like a marvelous house

Overview

In other words, there were too many bats with new products. According to traditional standards, Intuit was an exceptionally well-run company, but when Scott scaled deeper to investigate the causes of the problem, he came to a delicate conclusion:

The prevalent management paradigms in his company have failed to meet the challenges of a modern economy that demands continual innovation. Like a dilapidated house that needs urgent refurbishment. But what to do?

In autumn 2009, Scott Cook had been trying to change Intuit's management culture for years. For example, in which he promoted fast product improvements with regularized series of tests and thus the entrepreneurial spirit among his employees. When he came across my first work on the Lean Startup method, he asked me to give a lecture on his company.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

The mindset of a modern general manager

Overview

In Silicon Valley you do not reject an invitation from Intuit. I confess that I was curious. I was still at the beginning of my lean startup journey and did not know much about the challenges facing a Fortune 1000 company.

The talks with Cook and Brad Smith, the CEO of Intuit, were an inauguration into the minds of modern general managers who are as concerned with the phenomenon of entrepreneurship as venture capitalists and garage companies.

Entrepreneurial spirit and risk-taking in the company

Overview

To meet these challenges, Scott and Brad Smith returned to Intuit's roots. They intend to anchor entrepreneurship and risk-taking in all business areas. This is illustrated by the example of a flagship product from Intuit.

Since TurboTax achieved the highest sales in the US during the tax season, it initially had an extremely conservative culture. Over the years, the marketing and product teams developed a single, comprehensive program that was launched on time for the tax filing deadline.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Product innovation thanks to rapid tests

Overview

Today, more than 500 is testing different product components in a tax season that lasts two and a half months. Each week, various tests are performed up to 70.

The team may post a configuration change on its website on Thursdays, run the version over the weekend, evaluate the results on Monday, and draw conclusions as of Tuesday; On Thursday, new tests will be designed and the next product package will be released Thursday night.

Entrepreneurship and action are encouraged

Overview

The team is constantly learning. In addition, it promotes entrepreneurial thinking and action, because if you only carry out a test, you attract not entrepreneurs, but company policy experts, the other 'sell' their ideas.

And these ideas have to go through a hundred other good ones. When 500 runs tests, everyone can contribute their ideas. Only then can one create a culture in which entrepreneurs thrive, who experiment and learn and test again and again.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Entrepreneurship approach firmly anchored throughout the company

Overview

On the other hand, there is a culture in which the experts for corporate policymaking dominate. Scott Cook explained:

We are trying to anchor the entrepreneurship approach in our entire organization, using examples that have nothing to do with high technology, such as the website example. Today, every company has a website. One does not have to be in the high-tech industry to carry out tests with a short cycle time.


More knowledge - Podcast, PDF download, eCourse or personal advice

Overview


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,35 Book now


Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.

3,35 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

16,20 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

149,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  3. Debates per eMail subscribe (add link here!)
  1. Daniela

    Thanks for the good presentation about Lean-StartUp. It was indeed a pleasure to read that.

  2. Thorsten

    Very nice site, good preparation of the topic.

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.