About the alleged inefficiency of blogging: Why are we actually blogging?



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Bloggers are still ridiculed: too insignificant in the media landscape, too inefficient as a marketing channel. But why bloggers actually blog? Attempt to explain. About the alleged inefficiency of blogging: Why are we actually blogging? blogging

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Here writes for you: Simone Janson is a publisher, German Top20 blogger and HR communication consultant. Profile

Why blogging?

Overview

I like to blog passionately. The blogging gives me the opportunity to articulate my opinion in a way that would be unthinkable without the medium blog. And of course I earn money with it and thereby.

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Because blogging proves to be a perfect marketing tool and finally gave me a column in the daily newspaper the world with a far greater readership. Something that I have not achieved through other media and the more than 20 books I wrote and collaborated with.

Through blogging become the brand

Overview

With this opinion, the bloggers are not just there: the bloggers are active for quite similar reasons: passion, but also to make themselves aware of their opinions and the services. And they have succeeded in establishing themselves as a brand. So is blogging something that everyone should make, the success method?

Personally, I would say yes. Even if more and more Company Discovering the blogging for themselves, I notice in the consultation again and again how customers behave towards the issue. Just a little over a year ago, I happened to meet a former listener from one of my workshops by chance: Well, a blog was being considered, but you're not really there yet.

Blogging - maybe someday ... the customer says

Overview

This is symptomatic, because there are many reservations about blogging: too complex in the care, too unpredictable because of the readers and overall inaccurate as regards the customer approach.

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Recently, a colleague - by the way, not blogging - confronted me with the statement that blogging was in the end completely inefficient: Just to blow any news into the world without knowing who was even reading, just too little purposeful. It is much more efficient to address important addressees directly and personally - for example with mailing lists.


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