About the alleged inefficiency of blogging: Why are we actually blogging?



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We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
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Bloggers are still ridiculed: too insignificant in the media landscape, too inefficient as a marketing channel. But why bloggers actually blog? Attempt to explain. About the alleged inefficiency of blogging: Why are we actually blogging? blogging

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Here writes for you: Simone Janson is a publisher, German Top20 blogger and HR communication consultant. Profile

Why blogging?

Overview

I like to blog passionately. The blogging gives me the opportunity to articulate my opinion in a way that would be unthinkable without the medium blog. And of course I earn money with it and thereby.

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Because blogging proves to be a perfect marketing tool and finally gave me a column in the daily newspaper the world with a far greater readership. Something that I have not achieved through other media and the more than 20 books I wrote and collaborated with.

Through blogging become the brand

Overview

With this opinion, the bloggers are not just there: the bloggers are active for quite similar reasons: passion, but also to make themselves aware of their opinions and the services. And they have succeeded in establishing themselves as a brand. So is blogging something that everyone should make, the success method?

Personally, I would say yes. Even if more and more Company Discovering the blogging for themselves, I notice in the consultation again and again how customers behave towards the issue. Just a little over a year ago, I happened to meet a former listener from one of my workshops by chance: Well, a blog was being considered, but you're not really there yet.

Blogging - maybe someday ... the customer says

Overview

This is symptomatic, because there are many reservations about blogging: too complex in the care, too unpredictable because of the readers and overall inaccurate as regards the customer approach.

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Recently, a colleague - by the way, not blogging - confronted me with the statement that blogging was in the end completely inefficient: Just to blow any news into the world without knowing who was even reading, just too little purposeful. It is much more efficient to address important addressees directly and personally - for example with mailing lists.


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