How customer wishes change the business model
RoQua was founded in 2007 by the German-French Myriam Chebance, who bases the name on her grandmother's maiden name. Originally a “normal” fashion label with its own store in Munich, albeit one with high quality standards, customer requirements changed the business model over time:
Because more and more often there were special requests from customers, especially in terms of color and fabric selection. RoQua then focused exclusively on the specific requests and developed an eCommerce solution that meets the individual needs of the customers. The Company is currently based in Munich and currently delivers to all EU countries as well as to the USA.
Choice of color, shape and material
Today they can choose their colors and fabrics from different basic models. In the future, customers will be able to even enter their measurements on the website and thus have their individual size calculated. So far one has to make do with the standard sizes. The RoQua team is also happy to help with advice and action and also likes to make small changes.
"It was important to me to receive direct feedback from customers, to understand your needs and to get to know your wishes." Myriam Chebance explains her successful “Made to order” concept, which I was able to try out myself with three items of clothing.
RoQua in the test
I have chosen three models, which can be adjusted by bonds in waist and waist and larger and smaller weight changes - a problem that certainly every woman knows. There are different models of trousers, skirts, tops, dresses and shoes available - and they fit in flattering a little rounder shapes. This is good and not too tight.
I was thrilled with the extraordinary cuts as well as the fabrics and bright colors (I chose the colors red and black): RoQua uses only fabrics from Italy and France; The garments are produced in Europe. Since custom-made, the delivery time is approximately 4 weeks.
An overdue idea
The pieces, in my case a trousers, a skirt and a top, can be combined flexibly and original with each other and with other clothing pieces.
This is especially important because I'm traveling a lot and then always need easily combinable and yet well-fitting clothing pieces. The models of RoQua create a lot of creative scope here, in order to create a varied look on the road while traveling. A long overdue idea.
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