Corporate blogging as a marketing tool: increase visibility

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Simone Janson says that her blog “berufebilder” brought her a lot of attention, but how does this succeed in this communication universe, in which the abundance of “voices” condenses into a large sum? Corporate blogging as a marketing tool: increase visibility corporate-blog02

Here writes for you:

Katharina Daniels Katharina DanielsKatharina Daniels worked as a journalist and PR consultant for the Focus, manager magazin, ADAC or the German Social Accident Insurance.


Whoever blogs, wants to be heard

How, for example, can the young, lesbian woman with her personal blog achieve that her reputation in the large, wide social media world “Does someone hear me?” - arrives, ideally not just somewhere, but also where maybe like-minded people are sitting?

Forculture as a stagecoach of the future?

If not a few statements on Facebook resemble the expressions of existence thrown over the garden fence back and forth: “Cold today - true”, Twitter reflects spontaneous popular outlets in the form of hashtag events.

Google+ divides into interest groups and XING works with its forum tools eagerly to virtual discussion culture. Who knows if these channels will not in a few decades already embody the posture of a stagecoach for our descendants.

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Who blogs, wants to be read!

Of course everyone who blogs wants to get a visit. Enter the world of SEO strategies, tags, focus keywords, and link partnerships. Post his latest posts on popular platforms.

Checks on search and ranking portals on which podium your own blog in the Google ranking with a eaves height of maximum 10 is. Peek into Google Insights with joy or worry, how often and when he gets a visit, who takes a look at his blog, if he just does it in passing - or if the visit is worth a few more minutes.

Blogging offers many opportunities

And every step of the way finds that a universe can open up opportunities. And of misunderstanding. As in actual life also:

  • with whom and in what form are partnerships meaningful and really helpful?
  • Where are the worst traps lurking?

In the balance sheet, this means that despite all the technical refinements, by no means everything is going to be catapulted into the focus of attention. On the contrary, in the virtual world we are dealing with moral guards who mercilessly punish violations of the morality that has emerged in this communication universe. A morale that is more than the already in the eMailTraffic demanded netiquette. This is about lies and deceit and Bauernfängerei.

Much does not always help a lot

What that means? This may extend from the meteoric speed with which surfers in the net discover unappetizing things (such as the attempt of a corporation, in the self-erected forum as disguised customer, to sing out eulogies about their own product) Company swept away a shitstorm) - to Google's monitoring service, which reacts extremely annoyed on fake tags.

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For example, when a technology blog “Müllermilch” tags in Metatext to crawl up in the search lists. Google immediately punishes such goings-on. Even if there is only zeal and no bad will behind the behavior of a blogger, extreme caution is advisable. The long-standing motto, a lot brings a lot, can quickly reach its limits in net ethics.

What to look out for Google?

If the blogger always places the same introductory text on different platforms as the path to his web link, Google soon suspects that a robot is doing its work here. And even cooperative linking strategies should be handled with sensitivity.

Pure cross-links between two related posts in two blogs can also cause annoyance on Google as a promotional sounding notice on another blog or contribution on Best of HR –®.

Warning shots for blogs?

Should that be warning shots now, rather allow the fingers of Blog and Co? No! We can not stop our communication because misunderstandings are human. The social media world with its varieties has become part of our culture.

If some primitive people have cultivated specific whistling tones that can be heard over long distances, we are now whistling our messages electronically into the world. The order we give ourselves to structure our coexistence is no less valid in this communication universe than in the “old world”.

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  1. DanielsOnFly

    @NPapendorf @ SimoneJanson Thanks for the compliment! well, part 3 and 4 still followed, but I'm open to ideas! :-))

  2. DanielsOnFly

    Social Media, Blogging & Co: Virtual greetings over the garden fence:

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