Inspiration & Marketing (HR magazine)

Top20 German bloggers, referenced inZEIT, Wikipedia &Blogger Relevance Index, Since 15 years change of the working world: Consulting, Books, News service Best of HR, Seminars&Locations.

Information on many other job & career topics can be found in our overview Career Lexicon & Archive.

Simone Janson 26.09.2017 107 4 13 4 Min

Inspiration & Marketing (Opinion)

Facebook COO Sheryl Sandberg on digitization & the power of the community: "Find your mission!"

Since 2008, Sheryl Sandberg has been Managing Director (COO) of Facebook Inc., billionaire and book author. As part of the dmexco 2017, she explained how companies should have a mission and communities are important for small businesses. Read more

Simone Janson 26.09.2017 107 4 13 4 Min

Simone Janson 11.09.2014 493 5 30 4 Min

Inspiration & Marketing (Opinion)

Interview with billionaire & Shutterstock founder Jon Oringer - 1 / 4: "I was convinced of the idea"

Jon Oringer is Founder & Managing Director of Shutterstock, a stock photo agency based in New York. In the first part of the interview, he talks about what is needed for a successful start-up and how to find his first employees. Read more

Simone Janson 11.09.2014 493 5 30 4 Min

Anne M. Schüller 18.09.2018 83 0 21 5 Min

Inspiration & Marketing (HR magazine)

What is content marketing? 8 Top Responses to Viral Communication

Content marketing is reader-oriented, content-rich user-value communication in the form of good content. She is in a digitalized and at the same time advertising-tired world the big hit. The only question is how to do it properly. Read more

Anne M. Schüller 18.09.2018 83 0 21 5 Min

Achim Kelbel 13.09.2018 2213 9 15 4 Min

Inspiration & Marketing (HR magazine)

Concept, Strategy & Goals for Success - 7 Tips: What make good companies better?

Not a few companies invest a lot of time and money into their concepts and their strategic orientation. But the good ideas often evaporate faster than you have. Is this simply coincidence or has the other reasons? What are the factors for real market success? Read more

Achim Kelbel 13.09.2018 2213 9 15 4 Min

Anne M. Schüller 10.09.2018 107 0 23 5 Min

Inspiration & Marketing (HR magazine)

Content communication in the viral marketing strategy: 3 comprehensive tips!

Digital media change has completely changed the framework for corporate communications. The consumer, confident, uncompromising and confident, now has the say. He demands interaction, an individual dialogue - and content. Read more

Anne M. Schüller 10.09.2018 107 0 23 5 Min

Stephan Lamprecht 03.08.2018 40 0 34 3 Min

Inspiration & Marketing (Bestseller)

Service Marketing for SMEs: That's how digitalisation goes in the middle class

Digitization brings many advantages, especially for medium-sized companies and SMEs. Unfortunately, tradition-conscious families often misjudge the benefits of digitization. This book offers help with many best practice cases. Read more

Stephan Lamprecht 03.08.2018 40 0 34 3 Min

Our 20 + books - FAZ-Bestseller & with Anselm Grün

The FAZ writes about the 110% lie: "The author gives good actionable tips on how to get to life with less effort." The book is a bestseller; Top 10 titles in the business magazine Impulse and Top-10 in the Wirtschaftsblatt. It has been translated into several languages! Other titles include: The executive book "Executive Health" with a foreword by Anselm Grün, the social media guide "Nude on the Net" and the successful "10 steps to start a business".
Read more.