Humor as a success strategy in business: 8 tips for more joke

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How important humor is right now as a business strategy - and how the subject is condemned at the same time already has Best of HR –®-author Jumi Vogler aptly described, 7 tips on how humor becomes the engine of success in your business.

Best of HR –®

Here writes for you:


Stefan Häseli Stefan Häseli Portrait 1_quadrStefan Häseli is an advisor for organizational development.


From the author:



How humor helps in everyday business life

Imagine the following situation: You have to convey dust-dry content in the form of a training. In doing so, ask yourself the following questions:

  • How can content be conveyed in an exciting way?
  • What to do to cleverly initiate a dry subject matter?
  • How can humor master a difficult situation?
  • How can humor help here?

No end in itself

The answer: With humor you can achieve a lot, but it must not become an end in itself! Already Arthur Schnitzler knew:

“If you have humor, you almost have genius. If you only have a joke, you usually don't even have the ”

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Joke vs. humor

Right! But this quote raises many questions, such as these:

  • Are not humor and humor identical?
  • Is not the joke too humorous by nature?
  • And if you have a sense of humor, you can also joke for the best. Or?

8 tips for humor as a business strategy

How does humor look as a means to success, as a business strategy? 8 tips!

1. Humor starts with the ICH

Let's start with ourselves. With the ME! Because humor always begins with ourselves. With regard to humor and “telling jokes”, I am alone for now.

I am completely thrown back on myself. If I want to score with humor, I have to think for myself, with which ingredients I can succeed.

2. Humor is in us

Do I want to humorously spice up my conversation, my communication, my performance? That's the first and crucial question we need to ask ourselves before using any stylistic means and communicative antics.

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Or do I only want it because it just looks good? Because is the “world day of roaring laughter”, the “international jokes day” or the “day of humor”? Because it's the Manager has ordered that we finally make our customers laugh?

3. Humor should not be embarrassing

If only one of these arguments applies, we should save our work. Because in work, this is guaranteed to work out in such a case. All the ease that humor undoubtedly has to convey and offer is lost.

If we only use humor because we think it is required of us, it is truly no pleasure. Cramped built-in supposed jokes just seem embarrassing. We should not do that to our counterpart.

4. Humor as a strategy?

On a business trip, I enjoyed a very special humor experience. Arriving at the hotel, I get in touch with the reception, I receive a polite welcome, the lady pushes the key in my hand, explains the breakfast times and wishes me a pleasant stay.

There is also the guest card, the WiFi code and the opening times of the wellness area. At the end, with the same formal expression, she hands me a small piece of paper that says: Joke of the day “Message to the guy who stole my down jacket: you can dress warmly!”

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5. Humor can not be prescribed

When I asked if this was a new strategy, the receptionist replied with her rehearsed smile: “Yes, we have humor weeks. There is a salmon seminar and we entertain the guests with funny jokes wherever they are. ” It is not clear whether the hotel guests find the joke mentioned above funny or not. It's not that easy with humor.

On the contrary: it is a serious, important and difficult matter. For me as a visitor to the hotel it is clear: Basically a great campaign. Entertaining the guests and ensuring a good team spirit - that's exemplary. But maybe one or the other time you scrape along the embarrassing gang with a pinch. Not every employee succeeds in prescribed “being funny”.

6. Only personal humor is real humor

It is authenticity, genuineness that humor lives on. But first I need to know what is "real", what suits me. But how do I find out what “humor type” I am? By wondering what I normally find funny. “Normally” because there are situations in the morning at 04.00:XNUMX am where we simply find everything or nothing funny.

Let's scan our everyday life:

  • Which TV programs make us laugh?
  • Which comedians bring tears of laughter into our eyes?
  • Which YouTube video can we smile about again and again?

So we find out relatively easy and above all very entertaining, in which kind of humor we stand. Because we have that sense of humor in us. We can radiate this personal sense of humor and pass it on naturally. Humorous just.

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7. Humor is not just humor

We should also distinguish between Pointe, Bonmot or even black humor: Do we find Schillerstrasse good? Then the surprising element of a punchline is right for us. Do we think that the subtlety of a Loriot is unsurpassable, then fits the Bonmot to us. If we think that Michael Mittermayer makes us forget all the worries, then we too tend to overstate everyday life and present it at a high speed.

Or do we even belong to the circle of friends of black humor and would prefer to feel part of the Adams family: "He has my father's eyes." - "Gomez, take it out of his mouth." We can best convey the kind of humor that is most popular with us.

8. Humor is always individual

Not every joke is funny at the receiver. But humor should never be shameful. Perhaps it is enough for the guest, customer or audience, if we are just ourselves and our warmth is felt.

The trick is to react humorously when the situation arises. And to end with a quote, theater critic Juda Löb Baruch already knew two hundred years ago: "Humor is not a gift of the spirit, but a gift of the heart".

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