To the text

Better work, information as desired: We give you the information you really need and are committed to a better and more ecological working environment. When Book Publisher Best of HR –® with Unique Book Concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. Publisher Simone Janson also heads the Institute Berufebilder Yourweb, which awards scholarships and belongs to one of the top 10 female German bloggers, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia .

Disclosure & Image Rights: EOS supported us financially. 

Here writes for you:

Simone Janson is publisherConsultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR –® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.

MEINUNG! Sylke Sergel, Head of Corporate Human Resources bei EOS: „Neue Wege, um die richtigen Talente anzusprechen!“

Best of HR –®

Sylke Sergel, Head of Corporate Human Resources at EOS, tells us why Company In digitalization, we have to break new ground, especially in order to attract IT talent and how to generate 45.000 views on a recruiting video.

Sylke Sergel, born 1974 in Oberhausen, studied business administration and started her career in human resources. She worked in the construction industry and then in the automotive sector where she worked in all HR-Areas was operationally and strategically active. Since May 2016 she has been Head of Corporate Human Resources at EOS, a financial services provider belonging to the Otto Group.

Mrs. Sergel, please describe briefly what EOS is and is doing as a company.

The EOS Group is one of the leading international providers of individual financial services and is part of the Otto Group. The emphasis is on receivables management. Three core business areas are: Treuhandinkasso, Claim Purchase and Business Process Outsourcing.

With just under 8.000 employees, EOS offers its approximately 20.000m customers in over 25 countries around the world with more than 60 subsidiaries tailor-made services in the B2C and B2B range. At the same time, the combination of heart and mind always serves as a basis for our work.

Sie haben mit dem „Virtual Beginner“-Video gerade eine neue Recruiting-Kampagne gestartet: Was beinhaltet diese, über welchen Zeitraum läuft die Kampagne und was ist das Ziel?

The virtual beginner video was a first step and a first answer to the changed market conditions. We all know that nowadays as a company we are not necessarily spoiled for choice among top candidates, but rather we are really looking for the best in the industry apply have to. And a flyer that you hand out at trade fairs from time to time is not enough. Differentiation plays a key role in making yourself stand out.

With the interactive format in recruitment, we are breaking new ground in times of digitization in order to address the right talents. Above all, we want one thing: to be transparent and approachable. With this video we are taking a step in the right direction. It's about creating a desire for EOS and providing insights that applicants or interested parties would otherwise not be able to easily get. We have not set a campaign period for ourselves, rather it is a starting point.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse or series Download. Actions or news via Newsletter!

Video Note: If you do not see a video here, you have to activate the option "Watch videos" at the end of the page under "Privacy and cookies"!

In which areas are you specifically looking for employees? And are there areas where it is particularly difficult to find suitable employees?

Like many large companies, in addition to our core business of debt collection, we are primarily looking for specialists in IT and analysis as well as in corporate functions.

Da stehen wir natürlich nicht nur im Branchenwettbewerb, sondern vor allem im lokalen Wettbewerb an unseren jeweiligen Standorten. Besonders IT-Experten sind aktuell sehr gefragt, was natürlich auch für uns herausfordernd ist. Mit kreativen Wegen wie dem „Virtual Beginner“ Video gehen wir diese Herausforderung an.

What kind of applicants do you want to address specifically with your video? And what exactly do you want to achieve with the video?

As a company that has written itself on the flags of digital leadership and is currently undergoing a cultural change, we are primarily looking for employees who are highly motivated, enthusiastic about their topics and who want to get things on the road. With the video we want to show how we work together - because that is what interests potential new employees most. The interaction is familiar and personable in many ways.

It starts with such simple things, that there is a strong networking culture and that the employees like to support each other - above all interdisciplinary and beyond the boundaries of the field. This openness is an integral part of our corporate culture. Our challenge is to transport precisely those positive facets that can be experienced within EOS to the outside world and to inspire potential employees for us. We want to achieve this with this playful insight into a possible first working day at EOS.

There are several people in your video. Do employees otherwise act as brand ambassadors for your employer brand - keyword employees as testimonials?

Definitive. For us, it's not about using stock photos or models to recreate a world that the potential employee will not find at EOS at all. Above all, for the sake of transparency and authenticity, we rely on our own employees, as in our campaign.

For us, employees are the best brand ambassadors. Anyone who stands behind EOS, our culture and our values ​​can really get this across. I only recommend products that I have put through their paces beforehand.

What is the time and cost of such an interactive recruiting video?

It took us a good 9 months from start to launch. It's not without it, from the selection of employees and premises to the viral strategy - definitely not an easy undertaking. Still we have with great Motivation of all contributors achieved a great result. Much more important to us than the budget is that all employees showed such great commitment and were also there in their free time.

With the video you deliberately focus on gamification as a trend and let the applicants interactively answer questions, also to test the fit to the company. Now there are already sophisticated psychological tests, so-called self-assessments, which query exactly this. Why have you limited yourself to only three questions?

Bei unserem Video geht es vor allem um einen ersten Eindruck und eine ansprechende Candidate Experience. Natürlich hätten wir hier noch auf viele weitere Fragen aufbauen und diese im Verlauf des Videos „abtesten“ können. Im ersten Schritt haben wir uns jedoch auf drei beschränkt, um den Bewerber einen kurzen und knackigen Einblick zu geben.

In addition, attention is a highly competitive asset in the web. If the user sees that the video takes 20 minutes, the bounce rates are enormous. But we have more exciting projects in the pipeline, and perhaps we will add further variants to the video or add matching tools in the future. There is no standstill at EOS.

What feedback did you receive about the video / campaign? Have you already received (increased) demand from applicants?

So far we have received consistently positive feedback. That was within the company Feedback also very affirmative. Many employees recognize their colleagues, see that we at EOS are breaking new ground and are happy that they can experience such innovative projects.

Also externally it finds good approval. So far, almost 80% of our applicants have played through the video in advance of an interview and gave us great feedback. We've got 45.000 views on youtube without having a big media budget behind them - we're proud of that.

Could you imagine using future technologies, such as Virtual Reality, to make the first working day more attractive for applicants?

Sure, we always keep an eye out for the latest trends and technologies. Will our next project include virtual reality? I don't want to reveal that yet.

Buy text as PDF

Acquire this text as a PDF (only for own use without passing it on according to TERMS & CONDITIONS): Please send us an eMail with the desired title to support [at], we will then send the PDF to you immediately. You can also purchase text series.

3,99 Book now

Find out more - our books on the subject

Or for a little more directly buy a whole book or eCourse on this topic, read on. Here you will find a suitable selection.

Buy eCourse on Demand

Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us an eMail with the desired title to support [at] Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!

19,99 Book now

  • book review

    book review

    book review

    book review

    book review

  • book review

    book review

    book review

    book review

    book review

  • book review

    book review

    book review

    book review

    book review

  • book review

    book review

    book review

    book review

    book review

4 Antworten zu “MEINUNG! Sylke Sergel, Head of Corporate Human Resources bei EOS: „Neue Wege, um die richtigen Talente anzusprechen!“”

  1. EOS Group says:

    Sylke Sergel, Head of Corporate Human Ressources bei EOS, „Talentansprache mit Zeigeist, so gehts“… - Recommended contribution 8GRrqa1ouX

  2. REGIS GMBH says:

    Sylke Sergel, Head of Corporate Human Resources at EOS: "New ways to get the right talents ... via @berufebilder - Recommended contribution uz8v3aaesg

  3. Thomas Eggert says:

    Sylke Sergel, Head of Corporate Human Resources at EOS: "New ways to get the right talents ... via @berufebilder - Recommended contribution BQQGzLgpKP

  4. Job college says:

    Sylke Sergel, Head of Corporate Human Resources at EOS: "New ways to get the right talents!" From ...... - Recommended contribution kqRZIGho8E

Post a Comment

Your email address will not be published. Required fields are marked with * .

Ja, I would like to be informed about the latest promotions and offers via Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.

error: warning The content is protected!