Home Office is pointless: 3 reasons

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Home office or office? Opinions have been divided on this for many years. Flexible working is difficult in fashion, but always making decisions Company on the other hand. 3 reasons why this is correct - because home office is simply pointless.

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Dirk Kreuter's Profile dirk-kreuterDirk Kreuter is one of the most influential thinkers on sales, sales and acquisition.


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Why is Home Office pointless?

When IBM's decision to abolish the home office was discussed a few years ago, it was the second IT company after Yahoo to take this step. I still remember well: In 2004 I published my second book, “Sales and Working Techniques for the Field Service”. The book is now in its fifth edition.

But when I submitted the first manuscript to the publisher, the editor asked for a chapter on the subject of home office. I hadn't originally planned that because I wanted to write something about sales and distribution and less about self-organization. Nevertheless, I complied with the lecturer's request.

Just because it's fashionable doesn't mean it's good

I admit I had to do some research on the internet to get some ideas of what to write about in a chapter like this. At the time, I had already had twelve years of home office experience behind me. Since then, my employees and I have lived in a large office building for three years. Even then I was able to illuminate both sides of the coin quite objectively.

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Today, Work Life Balance is difficult to get into fashion through flexible workplace solutions and is offered by more and more employers. Reason enough to consider the work from home and its disadvantages and dangers. What do I mean by that?

From Yahoo to IBM: 3 reasons against the home office

  1. Comfort hurts productivity: When you work from home, you have access to a wide range of conveniences. Too great a convenience, too great a comfort is not good for your productivity. Working from home can be devastating to your productivity, quality of life, marriage, children, and the overall success of your business. When you make yourself comfortable, you are less active. Being less active means that you are not reaching your full potential, especially your sales potential. Working from home is very dangerous because you may be too relaxed about it.
  2. Too much self-discipline is necessary: IBM's decision to close the home office is currently being discussed. IBM is not alone in this. Do you know what the first official decision of the new Yahoo boss Ms. Marissa Mayer was? She pronounced a ban on home workplaces. One reason was productivity, the other because it's not a business idea! The idea of ​​a company is that people work together there and that a certain philosophy is internalized and communicated, which also creates new ideas. Working together in a team can also be very motivating and productive. I can understand Marissa Mayer. In my team, too, there is always the idea of ​​working from home one day a week. With all love: that doesn't matter Sense! ... especially not with our small team of 20 employees. And when I look at the direct sales positions, such as telephone sales, I say: impossible! There are too many distractions, too high a level of self-discipline.
  3. Too much distraction: When working successfully from home, everything depends on self-discipline. If you want to achieve results, you need incredible self-discipline. Your home is full of distractions: your partner, your children, your pets, the TV, your computer, your smartphone, your couch and your own bed for a quick nap. Believe me, only the really disciplined can be productive in this environment. Many companies around the world offer their employees to work from home at least once a week. If you ask these employees, over 50% say that they are happier with this regulation. I bet you will be happier with it, but are you productive at it? If your own kitchen is just a few feet from your work place and it regularly invites you to take a break, or if your TV is in the same room you want to work in, then a home office is 99% for everyone, at least what As far as productivity is concerned, the worse solution. I remember how it was at the beginning of my time in sales, when I was still a sales representative with home office. My partner was of the opinion that the moment I got home, I would accompany her to the grocery store, bring the laundry down, take the groceries out of the car, take away the rubbish, empty the dishwasher, briefly mow the lawn, for any Could watch things briefly and so on. My productivity on days like this was just above zero. Without question: it was nice to spend the day in my familiar surroundings and with my partner, but my productivity and my success on these days were below average.

3 important tips for working in the home office

If you still want to work from home, I have 3 important tips for you:

  1. Do you have fixed times: When does your workday begin? When are you going to break and when to leave?
  2. Do you have a permanent office? Use a space that is only intended for your work! There is no TV in this room! There are no things you can distract! A space for maximum productivity.
  3. Make Contracts: Make a written agreement with all the people in your household. An agreement that all sign: Determine when to go to work or to your home office, when you have a break, and when the day ends for you. During this time, disturbances are completely prohibited. Everyone should sign this, so that everyone is really clear what it is about. It may be a radical step, but this is the only way to keep your productivity up.

Why Starbucks is better than home office

A few days ago, I had an interview for a podcast with entrepreneur Matthew Mockridge. We talked about offices and he said he started his first start-up in a Starbucks coffee shop. He also did not have a home office and made a conscious decision not to work from home.

Starbucks wouldn't be the ideal place for me, but I like the idea. If you have a lot of distraction at home and you don't want to put your relationship to your environment to the test with disciplinary measures, then I recommend renting day offices.

There is an advantage in paying money for your office

This has another advantage, because if you pay money to go to your office every time, you will be very productive in your day - if it's your own money. If the boss pays, he will make sure that you are as productive as possible that day.

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Conclusion: Home office: yes, if you have maximum self-discipline and you agree clear rules with your environment in advance. Otherwise, get out there, find a different work environment, and you'll be more successful one way or another.

With this in mind, I wish you the best of luck and “Fat Booty”

PS: Yes, there is the exception: one or two times a month, I also have Home Office and always when I write texts. Texts such as for the newsletter you have just read or, for example, for books or audio books, for specialist articles and, of course, when a new seminar concept or lecture concept is developed.

This is also my home at the kitchen table. In the office, I would never have the peace and concentration for what, among other things, is because I do not have my own workplace in the office. Why? I'm there a maximum of one day a week there, there would be space and resource waste.

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